We Grow · Google Shopping
Google Shopping agency
Your products, pictured and priced, right in the search.
We'll reply within the hour (working hours).
Shopping campaigns built on a clean product feed
The feed first, then the campaigns
Foundry is a Google Shopping agency in Melton Mowbray, Leicestershire, that sets up and runs Shopping and Performance Max campaigns for UK online shops, starting with your product feed in Google Merchant Center. We fix disapproved products, improve titles and images, group products by margin and best sellers, and track sales back to each product. Google Ads set-up takes about 3 hours on average. Management is a fixed monthly price agreed after a short call, and your ad spend goes directly to Google.
At a glance
- What
- Merchant Center set-up and feed management, Standard Shopping, Performance Max, free listings, sales tracking and management.
- For
- Online shops on Shopify, WooCommerce or a custom platform that want more sales from Google.
- Speed
- Google Ads set-up in 3 hours on average, from access to campaigns ready to go live.
- Price
- Fixed price in writing after a short call. Ad spend paid directly to Google.
- Includes
- Feed audit and fixes, product titles and attributes, campaign structure, negative keywords, conversion tracking, updates twice a month, monthly report on the 1st.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- Proof
- We run Google Ads and SEO for Masterclip: 3 years of double-digit growth.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
Google Merchant Center management
Shopping ads are only as good as the product data behind them, so we start there.
A clean, complete feed
Every product with the right title, price, stock, image, brand and GTIN where it has one, synced from your shop. Most Shopping problems start in the feed.
Disapprovals fixed
Warnings and disapproved products cleared, and the cause fixed at source.
Titles that match searches
Brand, product type, size and colour in the order buyers search for them.
Free listings
Products set up to show in Google's free listings as well as paid.
Supplemental feeds
Labels for margin, best sellers and seasonal lines, without editing your shop.
What's in our Shopping campaigns
Budget goes to the products that make you money, not the ones that just get clicks.
- Structure by margin and best sellersProducts grouped so budget follows profit, not just volume.
- Standard Shopping and Performance MaxWe pick the right mix for your range and budget, and explain why.
- Search termsIrrelevant searches excluded, so you don't pay for them.
- Brand and non-brandKept apart, so you can see what's genuinely new demand.
- Sales trackingPurchases sent back to Google, so it bids for buyers.
- Reports by productWhich products sell, which waste spend, and what we're changing.
How we set up Google Shopping
- Day 0
Call and access
Your shop, Merchant Center and Google Ads.
- Next
Feed audit
Disapprovals, missing data and weak titles found and fixed.
- About 3 hours on average
Set-up
Campaigns, tracking and product groups ready to go live.
- First weeks
Learn and trim
Search terms checked and budget moved to what's selling.
- Every month
Report
Updates twice a month; report on the 1st, by product.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setupthis service
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply time
Why choose Foundry as your Google Shopping agency
Feed and ads from one team.
We fix the product data ourselves, so campaigns aren't stuck waiting on it.
Shop builders in the team.
If the problem is on the site, our developers can fix that too.
SEO from the same data.
Product schema, feed and pages kept in line, so paid and organic help each other.
Senior hands only.
The person who sets up your Shopping campaigns runs them.
Google Shopping results
3 years
of double-digit growth website, Google Ads and SEO
Also working with
12 brands and counting
- WorkMule
- Backpedal
- BidScript
- Oxford Brookes University
- London Neurology Partnership
- 2XN
- Against All Odds UK
Google Shopping FAQs
It sets up and manages your product feed in Google Merchant Center and runs the Shopping or Performance Max campaigns that use it, judged on sales.
Yes. Shopping ads and free listings both use the product data in Merchant Center. We set it up and connect it to your shop and your Google Ads account.
Usually missing or mismatched data, such as price, availability or GTIN, or a policy issue. We find the cause in Merchant Center and fix it at source.
It depends on your range, data and budget. Performance Max can show your products across more of Google; Standard Shopping gives more control. We'll recommend a mix on the call.
Google Ads set-up takes about 3 hours on average once we have access. A feed with lots of problems needs fixing first, and we'll tell you how long.
Management is a fixed monthly price agreed after a short call. Your ad spend is paid directly to Google, separately.
Yes. Shopify can send products to Merchant Center, and we tidy the data and add what's missing.
More in Google Ads
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk