We Grow · Google Ads & PPC
Google Ads audit
Find out where the budget's leaking.
We'll reply within the hour (working hours).
A Google Ads account review by people who run accounts
Judged on enquiries and sales, not clicks
A Google Ads audit from Foundry checks your account the way we'd run it: conversion tracking first, then search terms, structure, bidding, Shopping and Performance Max, and the landing pages your ads send people to. You get a plain-English fix list in priority order, and if you want us to rebuild, our Google Ads set-up takes about 3 hours on average. We're based in Melton Mowbray, Leicestershire, the audit is a fixed price agreed after a short call, and one of our rebuilds lifted a client's conversion rate 7x.
At a glance
- What
- A full review of your Google Ads account, tracking and landing pages, with a prioritised fix list.
- For
- Businesses spending on Google Ads without the enquiries or sales to show for it, or unsure what their agency is doing.
- Speed
- If you want us to rebuild after the audit, set-up takes about 3 hours on average.
- Price
- Fixed price in writing after a short call. Ad spend stays between you and Google.
- Includes
- Tracking check, search terms, keywords and negatives, structure, bidding, Shopping and Performance Max, landing pages, settings, written report and call.
- Proof
- 7x higher conversion rate in the first full month after our rebuild (Backpedal).
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
What our PPC audit checks
Most leaks are in the same few places. We check every one.
Conversion tracking
Whether Google is counting real enquiries and sales, or page views and button clicks. If tracking is wrong, Google's bidding optimises for the wrong thing, so we check it first.
Search terms
The real searches you're paying for, and the negatives that are missing.
Structure
Campaigns, ad groups and match types that keep budget on the searches that sell.
Bidding and budgets
Whether the bid strategy suits the data you have, and where budget runs out.
Shopping and Performance Max
Feed quality, asset groups and brand exclusions.
Landing pages
Speed, message match and a clear next step on every page an ad sends people to.
Settings we always check
Small defaults that quietly spend money.
- Location optionsWhether ads show to people in your area, or to anyone who's shown interest in it.
- Auto-applied recommendationsChanges Google can make to your account without you seeing them.
- Search partners and DisplayWhether search campaigns are spending on networks you didn't mean to buy.
- Ad schedule and devicesWhen and where your ads run compared with when people buy.
- Account accessWho owns the account and the data. It should be you.
How the Google Ads audit works
- Day 0
Call and access
Your goals, and read-only access to Google Ads and analytics.
- Next
Audit
Tracking, account, feed and landing pages, checked by a senior person.
- Then
Report and call
A fix list in priority order, walked through on a call.
- Your choice
Fix it
Do it in-house, hand it to your agency, or we rebuild in about 3 hours on average.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setupthis service
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply time
Why Foundry for a Google Ads audit
We've rebuilt accounts like yours.
Backpedal's conversion rate rose 7x in the first full month after our rebuild, and sales tripled the month after.
Tracking first.
Most audits look at keywords. We start with whether the account is measuring the right thing.
We fix the page too.
Ads only work if the landing page converts, and we build landing pages.
Senior hands only.
Josef, our Founder, runs paid media. No juniors, no account managers.
Google Ads audit results
What one audit and rebuild did, in the client's own data.
7x
higher conversion rate first full month after the rebuild
3x
more sales the month after
Google Ads audit FAQs
Conversion tracking, search terms and negatives, keywords and match types, campaign structure, bidding, budgets, Shopping and Performance Max, account settings and landing pages, with a fix list in priority order.
Read-only access to your Google Ads account and analytics is enough for the audit. We don't change anything without your say-so.
It depends on the size of the account. We give you a fixed price in writing after a short call.
Yes. If you want us to rebuild, our set-up takes about 3 hours on average. Or hand the list to your own team.
Yes. An independent PPC audit is a fair way to check the work. We'll be straight about what's good, too.
Backpedal saw a 7x higher conversion rate in the first full month after our rebuild, and 3x more sales the month after.
Tell us on the call. Many of the same checks apply, and we'll say whether it's worth reviewing.
More in Google Ads
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk