Case study · E-commerce
Masterclip: ecommerce marketing case study
Three years of double-digit growth
We built the website, then grew it with Google Ads, SEO and Meta ads. Three years in, still growing every year.
We'll reply within the hour (working hours).
3 years
of double-digit growth 3 years running
Masterclip
Masterclip, a UK brand selling horse clippers and grooming products online, has worked with Foundry for over 3 years. Foundry built Masterclip's website and runs its Google Ads (Search, Shopping and Performance Max), SEO and Meta ads. Masterclip has grown by double digits every year for 3 years running.
At a glance
- Client
- Masterclip
- Sector
- E-commerce (horse clippers, grooming and rugs)
- Services
- Website · Google Ads (Search, Shopping, Performance Max) · SEO · Meta Ads · Landing pages · Video editing
- Relationship
- 3+ years
- Result
- 3 years of double-digit growth
- Data source
- Masterclip's sales platform and analytics
Ready when you are.
We'll reply within the hour (working hours).
Equestrian marketing against big retailers
A specialist brand with loyal customers, competing for search and shopping clicks against big equestrian retailers and marketplaces, and selling to two very different buyers: hobbyist horse owners and professional grooms.
Website, SEO, PPC and Meta ads
- Built the website.
- Google AdsSearch, Shopping and Performance Max, structured by product and kept clean so campaigns don't compete with each other. Products missing from the shopping feed found and restored.
- Positioning by segmenthobbyist horse owners and professional grooms each get their own message, ads and landing page.
- SEOon-page work across products and collections, plus an off-page plan of partnerships, directories and press.
- Meta adsprospecting and retargeting, with video edited in-house.
- AI searchan AI SEO and off-page audit, so Masterclip shows up when riders ask assistants for recommendations.
- Monthly reports on the 1st, leading with sales.
Ecommerce growth results
- 3 years of double-digit growth, year after year.
Proof
3 years
of double-digit growth year after year
Masterclip
Marketing by buyer segment
Two buyers, two messages. Splitting hobbyist owners from professional grooms, with a page for each, made every channel work harder.
Masterclip case study FAQs
Foundry Agency built Masterclip's website and runs its Google Ads, SEO and Meta ads.
Over 3 years.
Double-digit growth every year for 3 years running.
Yes. We run Shopping, Performance Max, SEO and Meta for e-commerce brands and can build or improve Shopify stores.
Yes, Masterclip is one. We understand seasonal demand and the difference between hobby and professional buyers.
Services used on this project
Want growth that lasts? Get moving.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 8 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk