We Grow · Agent-Ready
AI SEO agency
Get chosen by AI, not just found on Google.
People now ask ChatGPT, Claude, Gemini and Perplexity who to use. We make sure the answer is you.
We'll reply within the hour (working hours).
Being recommended is half of it. Being bookable is the other half.
AI SEO and answer engine optimisation (AEO)
AI SEO, also called answer engine optimisation (AEO) or generative engine optimisation (GEO), gets a business named in the answers AI assistants give: ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot and Google's AI Overviews. Foundry does it by publishing clear facts, prices and FAQs in plain text, adding structured data, targeting the long questions buyers ask, and getting you onto the comparison lists and directories assistants read. One B2B software client went from about 10 to about 400 Google AI answers a day in 3 months.
Agent-Ready
Being recommended is half of it. Being bookable is the other half.
At a glance
- What
- AI search audit, fact and content structuring, schema, long-tail content, comparison and directory listings, Bing and Google coverage, monthly AI visibility tracking.
- For
- Businesses whose buyers research before they buy, especially B2B, professional services, e-commerce and local services.
- Assistants
- ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, Google AI Overviews and AI Mode.
- Speed
- BidScript went from ~10 to ~400 AI answers a day in 3 months.
- Where
- Melton Mowbray, Leicestershire. Clients across the UK.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
How ChatGPT, Gemini and Perplexity pick a supplier
How an assistant picks a supplier
- It checks any connected tools first.
- It runs 2 or 3 specific searches, on Google, Bing or Brave depending on the assistant.
- It reads the top 5 to 10 results, comparison articles and Reddit threads.
- It visits the shortlisted websites to check the facts, then blends that with what it already knows about the brands.
- It compares hard facts: what you do, price, location, turnaround, what's included, how to order. In one real comparison of UK letter-sending services, the assistant checked price per letter at volume, location, API access, inserts, turnaround and minimum order. It never looked at backlinks.
Our generative engine optimisation (GEO) process
- 1
AI visibility audit
We ask the assistants the questions your buyers ask, and record who gets named and why.
- 2
Facts in plain text
Prices, specs, turnaround, location and FAQs on your pages, readable without JavaScript. No "contact us for a quote" where a number would do.
- 3
Structured data
Schema for your business, services, products and FAQs.
- 4
Long-tail content
Pages that answer the specific questions buyers ask assistants.
- 5
Comparison lists and directories
Get you onto the lists and profiles assistants read, with consistent details everywhere.
- 6
Bing as well as Google
ChatGPT and Copilot lean on Bing, so we set up and optimise both.
- 7
Crawler access
robots.txt, llms.txt and hosting set up so AI crawlers can read your site.
- 8
Tracking
AI Overview appearances in Search Console, AI referrals in analytics, and a monthly prompt check.
What AI Overviews optimisation can't do
What AI SEO can't do
Reviews and track record still decide close calls and big purchases. A newer business can win on fit and clarity, but trust still matters, so we'll also help you collect reviews and earn coverage. And Google still matters: assistants use search results too. AI SEO builds on SEO; it doesn't replace it.
Why Foundry for AI search optimisation
We've done it.
BidScript: 40x more Google AI answers in 3 months, and the client featured in The Times.
SEO, PR and AI search in one team.
The coverage and links that assistants trust come from the same people doing your content.
Built into the website.
If we build your site, it launches Agent-Ready.
Then make you bookable.
We can add an MCP connector so assistants can quote or book you directly.
AI visibility results
Google AI answer appearances per day, BidScript, June to September 2026. Source: Google Search Console.
Source: Google Search Console
| June 2026 | about 10 |
|---|---|
| September 2026 | about 400 |
Proof
BidScript went from about 10 to about 400 Google AI answer appearances a day between June and September 2026.
40x
Google AI answers 3 months
BidScript
+389%
search impressions 6 months
BidScript
- Featured in The Times · BidScript · July 2026
AI SEO FAQs
It's the work that gets your business named in answers from AI assistants like ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews. It's also called answer engine optimisation (AEO) or generative engine optimisation (GEO).
No. Google still matters, and assistants use search results to build their answers. AI SEO builds on it.
Make your facts easy to find and check: clear services, prices, location, proof and FAQs in plain text, consistent across your site and directories, and appear in the comparison lists and threads ChatGPT reads. We do all of that.
It varies. BidScript went from about 10 to about 400 Google AI answers a day in 3 months.
Google Search Console shows AI feature impressions; analytics shows visits from assistants; and we run a fixed set of buyer prompts every month to see who gets named.
It helps some tools and costs little, so we add one. It's not a ranking factor on its own.
It's often added to an SEO plan or a website rebuild.
ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot and Google's AI Overviews and AI Mode.
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 8 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk