Where should I start?

With what a fractional CMO is, then agency vs freelancer vs in-house. Together they cover most of the who-should-do-our-marketing question.

Is cold email legal in the UK?

It can be, within PECR and UK GDPR. Our guide explains the rules in plain English, with links to the ICO's own guidance. It isn't legal advice.

Can Foundry be our marketing lead?

Yes. Our founder works as a fractional CMO, part-time and senior, alongside your team.

Insights

Marketing strategy guides

Decide what to do first. Then do it quickly.

These marketing strategy guides cover the decisions behind the work: when a fractional CMO makes sense, agency vs freelancer vs in-house, fixed price vs retainer, and how to run cold email and LinkedIn outreach within the UK rules. Our founder works as a fractional CMO for several businesses, so they're written from the inside.

Strategy and fractional CMO guides

Agency vs freelancer vs in-house: which is right for you?Agency vs freelancer vs in house: what each costs you in time, control and cover, which suits your stage, and when a mix of the three works best.Marketing leadership6 min read
Digital marketing in Melton Mowbray: where to startDigital marketing in Melton Mowbray, in the right order: your Google profile, website, reviews, local ads, then content. A guide for small businesses.Marketing leadership6 min read
Fixed price vs retainer marketing: which is better?Fixed price vs retainer marketing: how each model works, the pros and cons for you and the agency, and how to tell which suits the work you need.Marketing leadership6 min read
Fractional CMO cost in the UK: what you're paying forFractional CMO cost in the UK depends on time, scope and whether delivery is included. The pricing models, what moves the price, and how to compare.Marketing leadership6 min read
Fractional CMO vs agency: which do you need?Fractional CMO vs agency: one decides what work is worth doing, the other does it. How to tell which you need, when you need both, and what to ask.Marketing leadership6 min read
SEO agency vs AI SEO agency: what's the difference?SEO agency vs AI SEO agency: what each does, where they overlap, how results are measured, and how to tell which your business needs.Marketing leadership6 min read
What is a fractional CMO?What is a fractional CMO? A senior marketing leader working with you part-time. What they do, how they differ from a hire or agency, and when to get one.Marketing leadership6 min read
When to hire a fractional CMOWhen to hire a fractional CMO: the signs you're ready, the signs it's too early, and how to make the first 90 days count. A plain guide for UK founders.Marketing leadership6 min read

Outbound guides