We Grow · Performance Max
Performance Max agency
Google's automation, with a person holding the wheel.
We'll reply within the hour (working hours).
PMax management that knows where the money goes
Automation is only as good as what you feed it
Foundry is a Performance Max agency in Melton Mowbray, Leicestershire, that audits, sets up and manages PMax campaigns for UK online shops and lead generation businesses. Performance Max decides where your ads show across Google, so we control what it learns from: real sales and enquiries, strong assets, the right product groups and brand exclusions. Google Ads set-up takes about 3 hours on average. Management is a fixed monthly price agreed after a short call, and your ad spend goes directly to Google.
At a glance
- What
- Performance Max audits, set-up, rebuilds and ongoing management, inside a wider Google Ads account.
- For
- Online shops with a product feed, and lead generation businesses with conversion tracking they trust.
- Speed
- Google Ads set-up in 3 hours on average, from access to campaigns ready to go live.
- Price
- Fixed price in writing after a short call. Ad spend paid directly to Google.
- Includes
- Conversion tracking checks, asset groups, audience signals, brand exclusions, negative keywords, URL controls, feed checks for shops, updates twice a month, monthly report on the 1st.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- Proof
- Backpedal: 7x higher conversion rate in the first full month after our Google Ads rebuild.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
What our PMax management covers
Performance Max runs on the signals you give it. Most of our work is making those signals accurate.
Conversions that mean money
We check that PMax is bidding for sales and real enquiries, not page views or button clicks. Bad conversion data is the most common reason PMax spends without selling.
Asset groups by theme
Separate groups for product ranges or services, each with its own headlines, images and video.
Audience signals
Your customer lists and website visitors given to Google as a starting point.
Brand and URL controls
Brand exclusions, negative keywords and URL rules, so PMax doesn't take credit for people already searching your name.
Feeds for shops
Product titles, images and groups sorted, so the right products get the budget.
Reporting you can read
Search terms and channel reports checked, then summarised in plain English on the 1st.
PMax audit
Already running Performance Max? Start here
- What it's optimising forWhich conversion actions count, and whether any are inflated or double counted.
- Brand trafficHow much spend goes on people searching your own name.
- Where it's showingSearch, Shopping, YouTube and Display, compared with what each brings in.
- Assets and feedWeak or missing assets, and products that get no budget.
- Overlap with your other campaignsWhether PMax is competing with your Search or Shopping campaigns.
You get a written list of fixes, in order. We can make them for you or hand them to your team.
How we set up Performance Max
Tracking first, then structure, then a short learning period before we judge it.
- Day 0
Call and access
Your goals, your margins and access to Google Ads, Merchant Center and analytics.
- Next
Audit or plan
What to keep, what to fix and how PMax fits with your Search campaigns.
- About 3 hours on average
Set-up
Tracking checked, asset groups built, exclusions and controls in place.
- First weeks
Learn, then judge
We let the campaign learn before making big changes, then cut what isn't working.
- Every month
Report
Updates twice a month; report on the 1st, leading with sales and enquiries.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setupthis service
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply time
Why Foundry as your Performance Max agency
We fix the data first.
PMax can only learn from what you measure, so tracking comes before anything else.
Honest about brand traffic.
We show you how much of PMax's reported sales came from people already looking for you.
Creative in-house.
Images and video for your asset groups made by our own team.
Senior people only.
Josef runs paid media himself, with updates over WhatsApp or Slack.
Google Ads results
From a Google Ads rebuild we ran.
7x
higher conversion rate first full month after our Google Ads rebuild
3x
more sales the month after
Also working with
12 brands and counting
- WorkMule
- Backpedal
- BidScript
- Oxford Brookes University
- London Neurology Partnership
- 2XN
- Against All Odds UK
Performance Max FAQs
It sets up and manages PMax campaigns, and controls what Google's automation learns from: conversion tracking, assets, audience signals, product feeds and exclusions. Then it reports honestly on what the campaign actually brought in.
It can be, especially for online shops with a good product feed and accurate sales tracking. It struggles when tracking is weak or when most of its results come from your own brand searches.
Often both. Search gives you control over keywords and messages; PMax reaches people across more of Google. We'll recommend the mix on the call.
Yes. Google lets you add brand exclusions and negative keywords to Performance Max, and we check the results in the search terms reports.
Yes. A PMax audit checks tracking, brand traffic, channels, assets and overlap with your other campaigns, and gives you a written list of fixes in order.
A fixed monthly price agreed in writing after a short call. Your ad spend is paid directly to Google, separately.
No. Nobody honestly can. We commit to the work, the speed and an honest report every month.
More in Google Ads
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk