We Grow · Ecommerce SEO
Ecommerce SEO agency
Rank the pages that sell, not just the blog.
We'll reply within the hour (working hours).
Product page SEO and category SEO for online shops
Where shoppers land when they're ready to buy
Foundry is an ecommerce SEO agency in Melton Mowbray, Leicestershire, that helps UK online shops rank their category and product pages for the searches buyers make when they're ready to buy. We fix the technical problems shops are prone to, such as duplicate variant and filter URLs, write category and product copy that answers buyers' questions, and keep product data consistent across your site, your schema and Merchant Center. We built Masterclip's website and run its SEO and Google Ads, and the brand has had 3 years of double-digit growth. SEO is a fixed monthly plan agreed after a short call.
At a glance
- What
- SEO for online shops: category and product pages, technical fixes, product schema, internal links, content and links.
- For
- Product brands selling online, on Shopify, WooCommerce or a custom build, from a few dozen products to thousands.
- Price
- Fixed price in writing after a short call. Monthly, with the technical fixes front-loaded.
- Includes
- Keyword map by category, technical audit and fixes, category and product copy, product schema, Merchant Center data checks, internal links, monthly report on the 1st.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- Proof
- Masterclip: 3 years of double-digit growth. We built the website and run SEO and Google Ads.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
What's in our ecommerce SEO
Shop SEO is won on category and product pages, so that's where most of the time goes.
Category pages that rank
Category pages usually match the biggest buying searches, like "horse clippers" rather than one model. We give each one a clear job, useful copy above or below the grid, and links to its best sellers.
Product pages
Specs, sizes, delivery and returns in plain text, plus the questions buyers ask before they order.
Filters and variants
Colour, size and sort URLs kept from creating thousands of near-duplicate pages.
Product schema
Price, stock and reviews marked up so Google can show them, and kept in line with your feed.
Speed
Heavy apps, images and scripts trimmed, because shoppers browse on their phones.
AI shopping answers
Clear product facts that assistants can read when someone asks what to buy.
Shopify SEO
The platform quirks we fix first
- Duplicate product pathsProducts can be reached through collection URLs too. Shopify sets a canonical, but your internal links should point at the main product URL.
- App bloatEvery app adds scripts. We find the ones slowing the store and the ones you no longer use.
- Theme headings and templatesMany themes use headings for styling. We fix the template once so every page benefits.
- RedirectsDeleted products and renamed collections redirected, so links and rankings aren't lost.
- Thin collectionsTag and filter pages with a few products merged, improved or kept out of the index.
Not on Shopify? We do the same work on WooCommerce and custom shops.
How ecommerce SEO works with us
Fixes first, then the pages that bring in sales, then content and links.
- 1
Access
Search Console, Merchant Center, analytics and your shop platform.
- 2
Crawl and keyword map
Every URL crawled, and each buying search matched to one category or product page.
- 3
Template fixes
Fixed once on the template, so every product page gets the benefit.
- 4
Categories and products
Your most valuable category and product pages rewritten first.
- Every month
Report
On the 1st: organic sales and enquiries first, then rankings.
Template fixes can show up within weeks. Competitive category terms take longer and need content and links too.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setup
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply timethis service
Why pick Foundry as your ecommerce SEO agency
We build shops as well as rank them.
Developers in the team, so template fixes don't wait for a third party.
SEO and Shopping from one team.
Product data, schema and your Google Shopping feed say the same thing.
Reports that lead with sales.
Then rankings, then everything else.
Senior people only.
The person who audits your shop is the person who fixes it.
Ecommerce SEO results
3 years
of double-digit growth website, Google Ads and SEO
Also working with
12 brands and counting
- WorkMule
- Backpedal
- BidScript
- Oxford Brookes University
- London Neurology Partnership
- 2XN
- Against All Odds UK
Ecommerce SEO FAQs
It gets your category and product pages ranking for the searches buyers make. That means technical fixes for filters and duplicates, better product and category copy, product schema, internal links and links from other sites.
Usually categories first. They match the bigger buying searches. Product pages then win the specific model and brand searches.
Yes. We fix the Shopify issues we see most, like duplicate product paths, app bloat and theme headings, and we work on WooCommerce and custom shops too.
Technical and template fixes can show up within weeks. Competitive category terms take months. We'll tell you which is which on the call.
It depends on the size of the catalogue and what needs fixing. We give you a fixed monthly price in writing after a short call.
Yes. We run Shopping and Google Ads for e-commerce brands, including Masterclip, so SEO and paid work from the same product data.
No. Nobody honestly can. We commit to the work, the speed and an honest report every month.
More in SEO
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk