Where should I start?

With how to edit videos for Instagram Reels, then the best video length for ads. Both apply to TikTok and Shorts too.

Do I need professional footage?

No. Phone footage is fine. We'll send a shot list if you're filming for ads.

Can you edit for TikTok and Reels?

Yes, plus LinkedIn, YouTube Shorts and Meta ads.

Insights

Video editing guides

Edited by the team that runs the ads.

These video editing guides explain, in plain English, how to edit for Reels, TikTok and YouTube Shorts, how long an ad should be, and what makes people stop scrolling. They're written by the team that edits the video for our clients' ads, so they're about video that sells, not video that wins awards.

All our video editing guides

Hooks for video ads: how to stop the scrollHooks for video ads that stop the scroll: 10 types that work, how to write them, how to show them on screen and how to test which one wins.Video7 min read
How much does video editing cost in the UK?Video editing cost in the UK explained: what drives the price, how editors charge, the red flags in a quote and how to keep the cost down.Video7 min read
How to brief a video editor (and get the edit you wanted)How to brief a video editor: the goal, the viewer, one message, sizes, footage, references and feedback rules. Fewer revision rounds, faster edits.Video7 min read
How to edit videos for Instagram ReelsHow to edit videos for Instagram Reels, step by step: size, hooks, captions, safe zones, sound and export. Practical tips from the team that edits our ads.Video7 min read
Repurposing long form video into clips that workRepurposing long form video into shorts, reels, ads, quotes and posts: how to find the best moments, reframe for vertical and plan a month of content.Video7 min read
Short-form video editing tips that keep people watchingShort form video editing tips from the team that edits and runs ads: hooks, pace, jump cuts, captions, sound and versions, in the order we use them.Video7 min read
Subtitles for social video: how to make them workSubtitles for social video: burned-in or closed, auto or edited, how to style them for a phone and keep them clear of the app's buttons.Video7 min read
Vertical video specs 2026: sizes for every platformVertical video specs 2026 for Reels, TikTok, YouTube Shorts and LinkedIn: size, resolution, length, file type and safe zones, from platform docs.Video6 min read
What's the best video length for ads?The best video length for ads on Meta, TikTok, YouTube and LinkedIn, from each platform's own guidance, plus when a longer ad earns its time.Video7 min read

How does Foundry edit video?

We edit in-house, from phone footage if that's what you have, with captions as standard. Because the same team runs the ads, every edit is cut for the platform it will run on and versioned to test.