Fractional CMO
Fractional CMO
A marketing lead and a team that does the work.
Most fractional CMOs hand you a strategy and a list of agencies to hire. Ours comes with the team that builds the website, runs the ads, writes the content and lands the press.
We'll reply within the hour (working hours).
40x
more Google AI answers in 3 months
BidScript
The Times
featured in July 2026
BidScript
Fractional CMO for
- BidScript
- WorkMule
- TZUKA
Fractional CMO services across the UK
A part-time CMO, plugged into your business
A fractional CMO is a senior marketing leader who works with your business part-time, setting the strategy, owning the numbers and leading the work, for a fraction of the cost of a full-time hire. Foundry's founder, Josef Winstone, works as a fractional CMO for several UK businesses, including BidScript (bid management software). Unlike most fractional CMOs, he comes with Foundry's team to do the work at speed.
At a glance
- What
- Part-time CMO: positioning, go-to-market, channel plan, budget, hiring, board and investor reporting, plus delivery by the Foundry team.
- For
- Start-ups and growing businesses that need senior marketing leadership but not a full-time CMO yet.
- Includes
- Strategy, positioning and messaging, go-to-market plan, sales process input, monthly reporting, team leadership, fundraising support (decks, narrative).
- Proof
- BidScript: 40x more Google AI answers in 3 months, +389% search impressions in 6 months, featured in The Times.
- Where
- Melton Mowbray, Leicestershire. In person or remote across the UK.
- How to start
- Book a call with Josef. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
A part-time marketing director, plus the team
What a fractional CMO does with us
- PositioningWho you're for, what you replace, why you win. Words a customer would actually use.
- Go-to-market planWhich channels, in which order, with what budget, and what success looks like each month.
- Sales and marketing working togetherMessaging, sales process, outbound and follow-up.
- DeliveryThe Foundry team builds and runs it, so the plan doesn't sit in a doc.
- ReportingMonthly to you and your board, led by revenue and pipeline.
- Fundraising supportNarrative, deck and the marketing numbers investors ask about.
How our outsourced CMO service works
- Week 0
Call with Josef.
- First 30 days
Audit, positioning, the plan, and quick wins live.
- Every month
Weekly check-ins, WhatsApp or Slack, report on the 1st.
- Every quarter
Review
Keep going, scale up or hand over to a hire we help you make.
Our averages. Not our best days.
Our averages
8days
Website, kick-off to live
3hours
Google Ads setup
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply time
The website clock starts at kick-off and stops when you're live. Quick sign-off keeps it quick.
A fractional CMO for start-ups: why Foundry
Strategy and delivery together.
No gap between the plan and the people doing it.
Works like in-house.
In your Slack or WhatsApp, at your meetings, owning the numbers.
Fast.
The same speed as everything else we do. Plans in weeks, not quarters.
Proven with start-ups.
Including B2B software and consumer hardware launches.
Fractional CMO results with BidScript
40x
Google AI answers 3 months
BidScript
Featured in The Times
digital PR July 2026
BidScript
- Featured in The Times · BidScript
Fractional CMO questions
A senior marketing leader who works with your business part-time, usually a few days a month, setting strategy and leading the marketing without the cost of a full-time hire.
An agency does the work; a CMO decides what work is worth doing. With Foundry you get both: Josef as fractional CMO and the team to deliver.
Yes. Josef works with funded start-ups on positioning, go-to-market and the marketing side of fundraising.
Yes. When you're ready, we help write the role, interview and hand over.
Yes, and report to the board each month.
Book a call with Josef.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 8 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk