Where should I start?

With how quickly Google Ads works, so you know what to expect in the first month. If you already run ads, start with an audit of your account.

Do these guides cover Facebook and LinkedIn ads?

No. Meta, LinkedIn and TikTok ads are covered in our paid social guides.

Can you check my account for me?

Yes. A Google Ads audit needs read-only access to your account and analytics. We don't change anything without your say-so.

Insights

Google Ads guides

Ads judged on enquiries and sales, not clicks.

These Google Ads guides explain, in plain English, how quickly Google Ads works, whether an agency is worth paying, and what to check in your own account. They're written by the people who run the ads, and they judge campaigns on enquiries and sales, not clicks.

7x
higher conversion rate in the first full month after our rebuild
3 hours
Google Ads setup our average

All our Google Ads guides

Google Ads conversion tracking with GA4: a set-up guideGoogle Ads conversion tracking with GA4: tag or import, how to set it up step by step, primary vs secondary goals, and why the numbers don't match.Google Ads6 min read
Google Ads for B2B: how to get leads, not clicksGoogle Ads for B2B: how to find the few searches that matter, filter out the wrong clicks, track leads to closed deals, and judge it on pipeline.Google Ads6 min read
Google Ads for ecommerce: a step-by-step guideGoogle Ads for ecommerce: feeds, Shopping, Performance Max and brand search, in the order to set them up, and how to judge results on real sales.Google Ads6 min read
Google Ads not converting? Here's whyGoogle Ads not converting? The usual causes, from broken tracking and wrong searches to weak landing pages, and how we fixed it for Backpedal.Google Ads8 min read
Google Ads Quality Score explainedGoogle Ads Quality Score explained: its three parts, what it does and doesn't affect, how to check it, and a step-by-step way to improve it.Google Ads6 min read
Google Ads tips for Nottingham businessesGoogle Ads tips for Nottingham businesses: tracking first, location settings, match types, negative keywords and landing pages, in the order that matters.Google Ads6 min read
Google Ads vs Meta Ads: which is right for you?Google Ads vs Meta Ads: how each one finds customers, what they charge for, which suits your business, and when to run both. A plain comparison.Google Ads6 min read
How quickly does Google Ads work?Ads can show within a day of approval, but results need a few weeks of learning. Here's a realistic Google Ads timeline, and how we set up in 3 hours.Google Ads7 min read
How to choose a PPC agency: a practical checklistHow to choose a PPC agency: what to check, the questions to ask, how agencies charge, and the red flags. A balanced checklist for UK businesses.Google Ads6 min read
Is it worth paying an agency for Google Ads?Is it worth paying an agency for Google Ads? When running it yourself is fine, when an agency pays for itself, and what to ask before you sign.Google Ads7 min read
Negative keywords guide for Google AdsOur negative keywords guide for Google Ads: how negative match types work, where to add them, how to find them and the lists most businesses need.Google Ads6 min read
Performance Max pros and consPerformance Max pros and cons: where Google's PMax campaigns work, where they waste budget, and the controls and checks that keep them honest.Google Ads6 min read

How does Foundry run Google Ads?

We set up campaigns in about 3 hours on average from getting access, track real enquiries and sales, then send updates twice a month and a full report on the 1st. Your ad spend is paid directly to Google.