We Grow · SaaS marketing
SaaS marketing agency
Shipped every week, like your product.
We'll reply within the hour (working hours).
What a SaaS marketing agency runs for you each month
One senior team, one plan, shipped in small releases
Foundry is a SaaS marketing agency in Melton Mowbray, Leicestershire, that runs the growth work UK software teams need every month: SaaS SEO, AI search, comparison and integration pages, Google and LinkedIn ads, digital PR and the marketing site itself. We work like a product team, in small releases you can see, reported on the 1st. For BidScript, a UK SaaS company, that meant 40x more Google AI answers in 3 months and +389% search impressions in 6 months. Work is a fixed price agreed after a short call.
At a glance
- What
- A monthly SaaS marketing programme: SEO, AI search, content, paid search, LinkedIn, PR and website changes, run from one plan.
- For
- SaaS founders and small marketing teams who need senior people doing the work, not another layer of account managers.
- Speed
- Averages: Google Ads set-up 3 hours, first PR feature 7 days, website 5 days kick-off to live.
- Price
- Fixed price in writing after a short call. Websites from £499 + VAT.
- Includes
- Written plan, monthly releases, sign-up or demo tracking, updates over WhatsApp or Slack, monthly report on the 1st.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- Proof
- BidScript: 40x more Google AI answers in 3 months, +389% search impressions in 6 months, featured in The Times.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
The SaaS marketing we run
Pick the parts you need. Most SaaS teams start with search and tracking, then add ads and PR.
SaaS SEO
The pages software buyers search for
- Use-case pagesOne page for each job your product does, in your buyers' words.
- Comparison and alternatives pagesHonest pages for "you vs competitor" and "competitor alternatives" searches.
- Integration pagesA page for each tool you connect with, because buyers search for that.
- Help and how-to contentAnswers to the questions your support team hears every week.
- Technical fixesApp subdomains, login pages and docs kept from confusing Google.
Want the bigger picture, including product-led versus sales-led growth? See our marketing for SaaS page.
How we run SaaS marketing
Like a product team: a plan, small releases, and a report on what moved.
- Day 0
Call
Your product, your buyers, how you sell and what's worked so far.
- Next
Written plan
What we'll ship first and how we'll measure it, in writing, at a fixed price.
- Week 1
Tracking
Sign-ups, demos and trials tracked back to the channel that brought them.
- Every week
Releases
Pages, ads, pitches and fixes shipped in small batches you can see.
- Every month
Report
On the 1st: sign-ups, demos and pipeline by channel, then what's next.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setupthis service
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply time
Why SaaS teams choose Foundry as their SaaS marketing agency
We ship weekly.
No quarterly decks. You see work every week.
Measured on sign-ups and pipeline.
Traffic is a means, not the result.
Developers in the team.
Paul builds web apps and integrations, so tracking and product links work first time.
A marketing lead if you need one.
Josef is a fractional CMO for several businesses and can lead your marketing part-time.
SaaS marketing results: BidScript
UK bid management software. SEO, AI search and digital PR.
40x
more Google AI answers in 3 months
+389%
search impressions in 6 months
The Times
featured July 2026
Also working with
12 brands and counting
- WorkMule
- Backpedal
- BidScript
- Oxford Brookes University
- London Neurology Partnership
- 2XN
- Against All Odds UK
SaaS marketing FAQs
It runs the work that brings in sign-ups and demos: SEO, AI search, paid search, LinkedIn, PR and website changes, and measures each by the pipeline it creates.
SEO built around how people choose software: use-case, comparison, alternatives and integration pages, plus technical fixes for app and docs subdomains.
Yes. Many SaaS teams have a marketer or founder who sets direction. We do the work alongside them, over WhatsApp or Slack.
Ads can bring in sign-ups within days of going live. SEO and AI search take months; BidScript's Google AI answers grew 40x in 3 months.
No. Most teams start with search and tracking, then add ads or PR. The plan says what comes first and why.
Websites start from £499 + VAT. Everything else is a fixed price agreed in writing after a short call.
More in We Grow
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk