Case study · B2B software
BidScript: SaaS SEO case study
From 10 to 400 Google AI answers a day
In 3 months. Plus a 389% rise in search impressions in 6 months, and a feature in The Times.
We'll reply within the hour (working hours).
Google AI answer appearances a day
About 10 a day in June 2026 to about 400 a day in September 2026. Source: Google Search Console.
BidScript, a UK bid management software company, worked with Foundry from April 2026 on SEO, AI search, content, digital PR and paid ads, with Foundry's founder as fractional CMO. Between June and September 2026, BidScript's appearances in Google's AI answers rose from about 10 a day to about 400 a day, a 40x increase in 3 months. Search impressions grew 389% in 6 months, and BidScript was featured in The Times.
At a glance
- Client
- BidScript
- Sector
- B2B software (bid management)
- Services
- Fractional CMO · SEO · AI SEO · Content · Digital PR · Google Ads · LinkedIn Ads
- Started
- April 2026
- Results
- 40x more Google AI answers in 3 months (~10 to ~400 a day) · +389% search impressions in 6 months · Featured in The Times (July 2026)
- Data source
- Google Search Console
Ready when you are.
We'll reply within the hour (working hours).
Winning B2B SaaS search without years of SEO
BidScript had a strong product in a niche where buyers research carefully and compare suppliers. It needed to show up when bid and procurement teams searched, and when they asked AI assistants which bid management software to use, without years of SEO history behind it.
SEO, AI search and B2B SaaS digital PR
- Positioning and messagingwhat BidScript is, who it's for and why it wins, written in buyers' words.
- Content programme
- Comparison pagesclear, factual pages comparing BidScript with alternatives, the kind of page assistants read when asked to compare.
- Technical and on-page SEOtitles, structure, schema and internal links.
- AI searchfacts, FAQs and structured data in plain text, so assistants could check and cite them.
- Digital PRthe story that landed BidScript in The Times.
- PaidGoogle Ads and LinkedIn Ads alongside, so the sales team had demand while organic grew.
Google AI Overviews results
- 40x more Google AI answers in 3 months: from about 10 a day in June 2026 to about 400 a day in September 2026.
- +389% Google search impressions in 6 months.
- Featured in The Times, July 2026.
Proof
40x
more Google AI answers in 3 months
BidScript
+389%
search impressions in 6 months
BidScript
- Featured in The Times · BidScript · July 2026
From 10 to 400 a day
BidScript's appearances in Google's AI answers rose from about 10 a day in June 2026 to about 400 a day in September 2026: 40x in 3 months.
Source: Google Search Console
| June 2026 | about 10 |
|---|---|
| September 2026 | about 400 |
What this AI search case study shows
Assistants cite the clearest page, not the oldest site. Answering specific questions in plain language, and earning national coverage that backs those answers up, moved BidScript faster than link-building alone would have.
BidScript case study FAQs
By publishing clear, factual answers to the questions bid teams ask, adding comparison pages and structured data, and earning coverage in The Times. AI answer appearances rose from about 10 to about 400 a day in 3 months.
Foundry Agency, based in Melton Mowbray, Leicestershire, with Foundry's founder working as BidScript's fractional CMO.
40x more AI answers in 3 months, and a 389% rise in search impressions in 6 months.
Yes. The method (clear facts, buyer questions, comparison pages, PR) works in any market where buyers research before they buy.
Fractional CMO, SEO, AI SEO, content, digital PR, Google Ads and LinkedIn Ads.
Services used on this project
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