Industries · SaaS
Marketing agency for SaaS
Be the tool assistants recommend.
We'll reply within the hour (working hours).
40x
more Google AI answers in 3 months
+389%
search impressions in 6 months
The Times
featured in July 2026
SaaS growth, whether you sell by trial or by demo
Sign-ups or sales calls, measured from the first click
Foundry is a marketing agency for SaaS companies in the UK, running SEO, AI search, paid search, LinkedIn ads, digital PR and the website itself, set up for how you sell: free trials and sign-ups, or demos with a sales team. For BidScript, a UK SaaS company, that meant 40x more Google AI answers in 3 months, +389% search impressions in 6 months and a feature in The Times. Work is a fixed price agreed after a short call.
At a glance
- What
- SaaS marketing: positioning, SEO, AI search, comparison and integration pages, Google and LinkedIn ads, digital PR, and website builds.
- For
- SaaS companies from first paying customers to scale, both self-serve and sales-led.
- Speed
- Averages: Google Ads set-up 3 hours, first PR feature 7 days, website 5 days kick-off to live.
- Price
- Websites from £499 + VAT. Everything else is a fixed price in writing after a short call.
- Proof
- BidScript: 40x more Google AI answers in 3 months, +389% search impressions in 6 months, featured in The Times.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
Product-led or sales-led: what changes
Most SaaS companies are a mix. The plan follows the way your customers prefer to buy.
| Product-led (trial or free plan) | Sales-led (demo) | |
|---|---|---|
| Main goal | Sign-ups that become active users | Qualified demos that become deals |
| Key pages | Pricing, sign-up, use cases, templates | Use cases, case studies, security, book a demo |
| Search | High volume, how-to and tool searches | Fewer, high-value comparison and category searches |
| Ads | Search ads to sign-up, tested on activation | Search and LinkedIn ads to demo, judged on pipeline |
| What we report | Sign-ups and activation by channel | Demos and pipeline by channel |
The services that fit a SaaS company
AI search for software buyers
Buyers ask an assistant for a shortlist
Software buyers now ask ChatGPT, Gemini and Google's AI answers which tools to consider. Assistants cite the clearest page, not the oldest site, so clear product facts, honest comparison pages and coverage that backs them up matter more than domain age.
That's how BidScript's Google AI answers went from about 10 a day to about 400 a day between June and September 2026.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setupthis service
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply time
Why SaaS teams choose Foundry as their marketing agency for SaaS
Measured on sign-ups and pipeline.
Not traffic. We connect ads and forms to your product or CRM data where we can.
We build what we market.
Paul builds web apps and integrations, so tracking, pages and product links work first time.
A CMO if you need one.
Josef is fractional CMO at BidScript and can lead your marketing part-time.
Fast.
Ads in hours, websites in days, replies in about 20 minutes on average.
SaaS proof: BidScript
UK bid management software. SEO, AI search, content, digital PR and paid ads, with Josef as fractional CMO.
40x
more Google AI answers in 3 months
+389%
search impressions in 6 months
The Times
featured in July 2026
- Featured in The Times
Also working with
12 brands and counting
- WorkMule
- Backpedal
- BidScript
- Oxford Brookes University
- London Neurology Partnership
- 2XN
- Against All Odds UK
SaaS marketing FAQs
It measures sign-ups, activation and pipeline rather than traffic, and builds the pages software buyers look for: pricing, comparisons, integrations and use cases.
Yes, especially for category, comparison and how-to searches. BidScript grew search impressions 389% in 6 months.
Publish clear, checkable facts about what your product does and who it's for, honest comparison pages, and earn coverage that backs it up. Assistants decide what they cite, so there are no guarantees.
Follow how your customers prefer to buy. Lower-priced, self-serve products suit trials; complex or higher-priced products usually need a demo. Many SaaS companies run both.
Yes, alongside Google Ads, especially for sales-led products aimed at specific job titles.
Websites start from £499 + VAT. SEO, AI search, ads and PR are a fixed price agreed after a short call.
Related services
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk