Fractional CMO · Strategy
Marketing strategy consultant
A plan you can start on Monday.
We'll reply within the hour (working hours).
A digital marketing plan built around your numbers
What to do, in what order, with what budget
Foundry's marketing strategy consultant is Josef Winstone, our founder, who runs strategy for every client and works as a fractional CMO for several UK businesses. He looks at where your customers come from now, who you should be selling to, which channels are worth the money and which aren't, and writes it up as a plain plan with a budget and a 90-day order of work. If you want help doing it, the Foundry team can run the plan; if not, it's yours to take in-house. It's a fixed price after a short call, in person in Leicestershire or remote across the UK.
At a glance
- What
- A one-off marketing strategy: audit, positioning, audience, channel plan, budget split, measurement and a 90-day plan.
- For
- Owners and leadership teams spending on marketing without a clear plan, and businesses about to launch, raise or hire.
- Price
- Fixed price in writing after a short call.
- Includes
- Discovery call, review of your ads, analytics, search and sales data, written strategy, a 90-day plan, and a walk-through session.
- Proof
- BidScript, where Josef is fractional CMO: 40x more Google AI answers in 3 months and +389% search impressions in 6 months.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
What's in the marketing strategy
Short enough to read in one sitting. Specific enough to act on.
- Where you areWhat's bringing customers in now, what it costs and what isn't working, from your own data.
- Who you're forThe customers worth winning, what they're comparing you with, and why they should pick you.
- ChannelsWhich of search, AI search, ads, PR, outbound and social fit, in what order, and which to stop.
- BudgetHow to split the money and time you have, with what each part should return.
- MeasurementThe handful of numbers that tell you if it's working, and how to track them.
- The first 90 daysWeek by week, who does what.
Marketing strategy for small businesses: why it goes wrong
Most problems are order, not effort
Small businesses rarely fail at marketing for lack of effort. They fail because they spread a small budget across too many channels, or start with ads before the website converts. A strategy fixes the order.
We wrote about the three things every profitable plan needs: strategy and audience insight, creative that connects, and data you act on.
How a strategy project runs
- 1
Call with Josef
Your goals, your numbers and what you've tried.
- 2
Access
Analytics, ads, Search Console and your sales figures, read-only.
- 3
Review
What's working, what's wasted and where the gaps are.
- 4
The plan
Written up in plain English, with a budget and a 90-day order of work.
- 5
Walk-through
We go through it together and answer every question.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setup
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply time
Why hire Foundry as your marketing strategy consultant
Written by someone who runs it.
Josef runs paid media and strategy every week, so the plan is built on what works now.
A team ready to do it.
Websites, SEO, AI search, ads, PR and outbound from one senior team, if you want it done for you.
No strategy deck that sits in a drawer.
A plan with names, dates and a budget, not a slide of buzzwords.
Fixed price, agreed first.
You know the cost before we start.
Strategy that turned into results
Josef is fractional CMO at BidScript, UK bid management software. The plan put clear answers, comparison pages and PR first.
40x
more Google AI answers in 3 months
+389%
search impressions in 6 months
The Times
featured in July 2026
Also working with
12 brands and counting
- WorkMule
- Backpedal
- BidScript
- Oxford Brookes University
- London Neurology Partnership
- 2XN
- Against All Odds UK
Marketing strategy FAQs
They work out who you should sell to, which channels to use, how to split the budget and how to measure it, then write it up as a plan. Ours also has a team that can run it.
A strategy project is a one-off plan. A fractional CMO stays with you part-time to lead the marketing and own the numbers. Many clients start with the strategy and carry on with Josef as fractional CMO.
Where your customers come from now, who to target, which channels to use and in what order, the budget for each, the numbers to track, and a 90-day plan.
No. The plan is yours. Plenty of businesses run it with their own team or other suppliers.
It depends on the size of the business and how much data there is to review. We agree a fixed price after a short call.
Yes, in Leicestershire, Nottingham and the East Midlands. Most strategy work also runs well remotely across the UK.
More from our fractional CMO
Want a plan you can act on? Book a call with Josef.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk