We Create · Brand strategy
Brand strategy agency
Know why people should pick you. Then say it everywhere.
We'll reply within the hour (working hours).
Brand strategy before the logo
The words come first, because a logo can't fix a muddled offer
Foundry is a brand strategy agency in Melton Mowbray, Leicestershire, that works out who you're for, why they should choose you over the alternatives and how to say it, then writes it down in plain English your team can use. It suits new businesses, firms heading into a rebrand and anyone whose website, ads and sales pitch all say slightly different things. It's a fixed price agreed after a short call, and the same senior team can carry it straight into a brand identity, a website and the ads.
At a glance
- What
- Positioning, audience, proposition, competitor review, key messages, tone of voice and naming.
- For
- New businesses, businesses about to rebrand, and teams whose marketing says different things in different places.
- Price
- Fixed price in writing after a short call.
- Includes
- A working session, competitor and customer review, a written strategy, key messages and, if you need one, a shortlist of names with basic checks.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
What's in a brand strategy project
Short, specific and written to be used, not filed.
Positioning in one sentence
Who it's for, what you do for them and why you rather than the next option. If we can't write it in a sentence, it isn't finished.
Audience
Who buys, who influences the decision and what each one needs to hear.
Competitor review
What the alternatives say, where they all sound the same, and the gap you can own.
Key messages
The handful of points every page, ad and pitch should make, in priority order.
Tone of voice
How you sound, with real before and after examples.
Naming
When you need a new name: a shortlist, with domain and Companies House checks.
Brand positioning that changes what you say
If the website doesn't change, the strategy didn't work
Brand positioning is the choice of who you're for and what you want to be known for. Good positioning makes decisions easier: which customers to chase, which pages to write and which ads to run.
We test every line against the places it has to work: a homepage headline, a Google ad, a LinkedIn post and a sales call. Anything that doesn't fit gets rewritten before you sign it off.
A naming agency that checks before you fall in love
Names that you can actually use
- A shortlist, not a hundred optionsA few names that fit the positioning, each with the thinking behind it.
- Domain checksWhether the domains you'd want are available.
- Companies House and trade mark searchesA first look at the public registers, so obvious clashes are flagged early. We're not trade mark lawyers, and we'll say when you need one.
- Said out loudEvery name tested on a phone call and in a search box, where most names fail.
How a brand strategy project runs
- 1
Short call
What you sell, who buys it and what isn't working. You get a written plan and a fixed price.
- 2
Review
We read your site, your competitors' sites and, where possible, talk to a few customers.
- 3
Working session
One session with the decision makers to agree audience, positioning and the core message.
- 4
Written strategy
A short document with the positioning, messages, tone of voice and examples.
- 5
Into the work
Use it yourself, or we carry it straight into the identity, website and ads.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setup
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply timethis service
Why pick Foundry as your brand strategy agency
We use the strategy ourselves.
The same team writes the website and runs the ads, so the strategy has to work in practice, not just in a deck.
Senior people only.
Josef, our founder, runs strategy and works as a fractional CMO for several businesses. No account managers.
Plain English.
No brand onion and no jargon. If your sales team can't repeat it, we rewrite it.
Fixed price, agreed first.
You know the cost before we start.
Brand strategy FAQs
It works out who your business is for, why they should choose you and how to say it, then writes that down so your website, ads, sales and design all say the same thing.
Brand strategy decides what you stand for and what you say. Marketing strategy decides where you say it, to whom and with what budget. We do both, and most businesses need the brand part settled first.
It helps. A logo designed without clear positioning is a guess. Even a short strategy session makes the design brief much sharper.
It depends on the size of the business and whether naming is involved. You get a fixed price in writing after a short call.
Yes. We write a shortlist that fits the positioning and run domain, Companies House and trade mark searches. For full legal clearance you'll need a trade mark lawyer, and we'll tell you when.
A short written strategy: positioning, audience, key messages, tone of voice with examples and, if needed, a name shortlist. It's written to be used by your team and suppliers.
Yes. We're in Melton Mowbray and run sessions in person or on a video call for businesses across the UK.
More in Branding
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk