We Grow · Ad creative
Ad creative agency
More ideas to test. Fewer tired ads.
We'll reply within the hour (working hours).
Ad creative from first idea to tested ad
The thinking, writing and design around every ad
Foundry is an ad creative agency in Melton Mowbray, Leicestershire, that comes up with the ideas, writes the copy, designs the static ads and plans the video for paid campaigns on Meta, TikTok, LinkedIn and Google. We make creative in batches built to be tested, changing one thing at a time, and because we run campaigns too, each new batch is based on what the last one showed. Video editing sits with our video team; this is the concept, copy, design and testing around it. It's priced per batch or monthly, fixed in writing after a short call.
At a glance
- What
- Ad concepts and angles, ad copy and hooks, static and carousel design, UGC briefs and scripts, video concepts and a testing plan.
- For
- Brands running paid social or display that need new creative every month, and teams whose ads have gone stale.
- Price
- Fixed price in writing after a short call. Per batch, or monthly alongside ad management.
- Includes
- Research, concepts, copy, statics in every size, UGC and video briefs, a test plan, files named for testing, and a results review if we run the ads.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
What our ad creative covers
Good creative starts with a reason to buy, not a colour palette.
Concepts and angles
Different reasons to buy, tested against each other: the problem, the price, the proof, the comparison. The angle usually matters more than the design.
Copy and hooks
Headlines, primary text and opening lines written to be tested.
Static and carousel ads
Designed on brand, in every size each platform needs.
UGC briefs and scripts
Clear briefs so creators and customers film what an ad needs.
Video concepts
Scripts and structures, handed to our video team to edit.
A testing plan
What each ad is testing, and how we'll judge it.
Static ad design
Still the quickest thing to test
- Product staticsThe product, the benefit and one clear call to action.
- Comparison adsYou against the old way, or the alternative, stated fairly.
- Review and proof adsReal customer reviews and approved results, never invented ones.
- Offer adsLaunches, bundles and seasonal offers.
- CarouselsSteps, ranges and before-and-after stories.
UGC ad creative
Real people, with an ad's structure
UGC ad creative works because it looks like a real person talking, not a brand. We write the briefs and scripts, tell creators or customers what to film, and plan how the clips become ads. Real customers and creators only; we never script fake reviews.
The edit itself is done by our video team, who cut the footage into hooks and versions for each platform.
How we make ad creative
- 1
Brief
Your offer, buyers, brand and what's worked before.
- 2
Research
Your reviews, your past ads and what competitors run in Meta's Ad Library.
- 3
Concepts
A handful of angles, each with copy and a rough layout, agreed before we design.
- 4
Make
Statics designed, video briefed or edited, every size exported.
- 5
Test and repeat
If we run your ads, the results decide the next batch.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setup
4hours
Meta Ads setupthis service
7days
To a first PR feature
20mins
Average reply time
Why choose Foundry as your ad creative agency
We see the results.
We run the campaigns, so we know which angles and formats are working right now.
Concept, design and edit in one team.
Statics, video and copy all say the same thing.
Built to test.
Every batch has a reason for each ad, not just more of the same.
Senior people only.
The people who plan your creative make it.
Ad creative FAQs
It comes up with the ideas, writes the copy and designs or produces the ads for paid campaigns, and plans how to test them.
Video ad editing is the edit: cutting footage into ads. Ad creative is the thinking around it: angles, copy, static design, briefs and testing. Many clients use both.
We agree it in the brief, based on your budget and how much you can test at once.
Yes. We design on brand, and push the boundaries only where you're happy for us to test.
When results start to slip as the same people see the same ads. On busy accounts that can be every few weeks. We watch for it.
We can. We run Meta, Google, TikTok and LinkedIn, and set up Meta campaigns in about 4 hours on average.
It depends on the number of ads and formats. We agree a fixed price per batch, or monthly with ad management, after a short call.
More in Paid social
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk