We Create · Video ads
Video ad editing
Cut to sell. Then cut again to test.
We'll reply within the hour (working hours).
An ad video editor who sees the results
Edited by the people who run the campaigns
Foundry's video ad editing turns raw footage, customer clips and interviews into paid ads for Meta, TikTok, YouTube and LinkedIn, with several hooks and versions so you can test what sells. Robert, our Head of PR & Content, edits video for clients' ads, and because we run those campaigns too, every edit is shaped by what the numbers show. We're based in Melton Mowbray, Leicestershire, work with advertisers across the UK, and agree a fixed price after a short call.
At a glance
- What
- Paid video ad creative: hook variants, UGC and testimonial edits, cutdowns, and versions for every placement.
- For
- Brands running Meta, TikTok, YouTube or LinkedIn ads that need fresh creative to test every month.
- Price
- Fixed price in writing after a short call. Per batch, or monthly alongside ad management.
- Includes
- Script or structure, several hooks per ad, captions, voiceover where needed, 9:16, 4:5, 1:1 and 16:9 versions, short cutdowns, files named for testing.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
What goes into a video ad edit
An ad has one job: get the right person to act. Every cut is made for that.
Several hooks per ad
The same ad with different openings, so you find out which first line stops the right people. The hook usually matters more than anything after it.
A clear structure
Hook, problem, proof, offer, call to action.
Every placement
Vertical, portrait, square and landscape, each framed properly.
Cutdowns
Short versions for placements that need them, from the same edit.
Policy-aware
On-screen claims kept to what the ad platforms allow.
UGC video editing
Customer clips, turned into ads
- Creator and customer clipsSelfie-style reviews, unboxings and demos cut into tight ads.
- Testimonial editsThe strongest lines from an interview, with captions and proof on screen.
- Mix and matchHooks from one clip, proof from another, offer from a third.
- Creator briefsIf you're commissioning UGC, we'll write the brief so you get usable footage.
How video ad editing works with us
- 1
Brief
The offer, the audience and what's worked before.
- 2
Structure
Hooks and a script or edit plan, before we cut.
- 3
Edit
First cut with hook variants and every size.
- 4
Feedback
Comments in WhatsApp, Slack or email, then final files.
- 5
Test and repeat
If we run your ads, results shape the next batch.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setup
4hours
Meta Ads setupthis service
7days
To a first PR feature
20mins
Average reply time
Why Foundry for video ad editing
The editor sees the results.
We run the campaigns, so we know which hooks and formats are working right now.
Variants as standard.
Several versions of every ad, so your campaigns never run on one tired video.
Ads, edits and pages together.
The video, the ad and the landing page come from one team and say the same thing.
Senior people only.
Robert edits. Josef runs the paid media. No handoffs.
Video ad editing FAQs
An ad is built to get a specific person to act, and it's tested. That means strong hooks, a clear offer, several variants and versions for every placement.
We agree it in the brief. Most ads get several hooks and a version for each placement you run.
Yes. We cut customer and creator clips into ads, and can write the brief for creators so the footage works.
Meta (Facebook and Instagram), TikTok, YouTube and LinkedIn.
We can. We run Meta, Google, TikTok and LinkedIn ads, and set up Meta campaigns in about 4 hours on average.
It depends on the number of ads and versions. We agree a fixed price per batch, or monthly with ad management, after a short call.
No. Phone footage often works better in ads because it looks native. We'll send a shot list if you're filming.
More in Video editing
Related
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk