We Grow · YouTube ads
YouTube ads agency
Five seconds to earn the next thirty.
We'll reply within the hour (working hours).
YouTube advertising, with the editing in the same team
The campaign and the cut, made together
Foundry is a YouTube ads agency in Melton Mowbray, Leicestershire, that plans and runs YouTube campaigns through Google Ads and edits the video ads in-house, so the targeting and the creative are built together. We aim ads at people who have searched for what you sell, who visited your site or who watched your videos, and judge them on enquiries and sales, not views. Google Ads set-up takes about 3 hours on average. Management is a fixed monthly price agreed after a short call, and ad spend goes directly to Google.
At a glance
- What
- YouTube ad strategy, video ad edits for each format, targeting, tracking and management in Google Ads.
- For
- Businesses with a product or service people can understand in a short video, and anyone already running Google Ads who wants more reach.
- Speed
- Google Ads set-up in 3 hours on average. Editing time depends on your footage, agreed on the call.
- Price
- Fixed price in writing after a short call. Ad spend paid directly to Google.
- Includes
- Audience plan, ad edits in several lengths and shapes, captions, channel linking, conversion tracking, updates twice a month, monthly report on the 1st.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
What our YouTube ads include
Good YouTube ads need the right audience and a cut that works with the skip button. We do both.
Edits built for the skip
Your brand, problem and offer in the first few seconds, before viewers can skip. Robert edits the video for our clients' ads.
Audiences from real searches
People who searched Google for what you sell, reached on YouTube.
Remarketing
Site visitors and video viewers shown the next step.
Every format
Skippable, short bumper ads, in-feed ads and vertical Shorts, each cut to fit.
Tracking
Conversions measured in Google Ads, so budget follows sales and enquiries.
YouTube ad formats we run
Each format does a different job, so each gets its own edit.
- Skippable in-streamPlays before or during videos. Viewers can skip after a few seconds, so the opening has to work.
- Bumper adsVery short, unskippable ads for reminding people who already know you.
- In-feed video adsShown in search results and next to videos. People click to watch.
- Shorts adsFull-screen vertical ads between Shorts.
- Demand GenVideo and image ads across YouTube, Discover and Gmail from one campaign.
How we launch YouTube ads
Footage first, then the edits, then a campaign built around them.
- Day 0
Call and footage
Your goal, your buyers, and the footage you already have. If you need more, we'll tell you what to film.
- Next
Plan and edits
Audiences and the edit for each format.
- About 3 hours on average
Set-up
Channel linked, tracking checked, campaigns ready to go live.
- First weeks
Learn and cut
Edits and audiences that don't work switched off quickly.
- Every month
Fresh edits and a report
New variants, updates twice a month, report on the 1st.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setupthis service
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply time
Why choose Foundry as your YouTube ads agency
Editing and ads under one roof.
The person cutting the ad knows who it's aimed at.
Judged on results, not views.
Views are cheap. We report enquiries and sales.
Joined up with search.
We run Google Ads too, so YouTube warms people up for the search they make later.
Senior people only.
Josef runs the campaigns; Robert edits the video.
YouTube ads FAQs
It plans who to reach, makes or edits the video ads, sets up the campaigns in Google Ads and tracks what they bring in. We do all four.
Not always. Clear phone footage, screen recordings or product shots can work well when they're edited tightly. We'll tell you what to film if you need more.
It depends on the job. Short bumper ads remind; longer skippable ads explain. We usually make several lengths from the same footage.
Both. With conversion tracking and audiences built from real searches and site visitors, YouTube can bring in enquiries and sales.
Management and editing are a fixed price agreed after a short call. Ad spend is paid directly to Google, and we'll recommend a starting budget.
Yes. That's our YouTube video editing service, separate from ads.
More in Google Ads and video
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk