We Grow · Press releases
Press release writing service
Written to be printed, not filed.
We'll reply within the hour (working hours).
Press releases journalists can use as they are
The story first, the quote second, the waffle never
Foundry is a press release writing service in Melton Mowbray, Leicestershire, that finds the news in what you're doing, writes a release a journalist can use as it is, and sends it personally to the right UK journalists with a short pitch. Robert, our Head of PR & Content, leads every release. Clients have been featured in The Times (BidScript) and on BBC Radio 2 (Backpedal), and our average is 7 days to a first feature. Work is a fixed price agreed after a short call.
At a glance
- What
- Finding the angle, writing the release and quotes, a media list, personal pitches to journalists and follow-up.
- For
- Businesses with news: launches, funding, contracts, hires, data, results or a strong opinion on something in the news.
- Speed
- 7 days to a first PR feature, on average.
- Price
- Fixed price in writing after a short call.
- Includes
- Story call, headline and release, quotes written with you, notes to editors, a targeted media list, personal pitches, follow-up, coverage report.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- Proof
- Featured in The Times (BidScript, July 2026) and on BBC Radio 2 (Backpedal, August 2026).
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
What our press release writing includes
A press release is the accurate version of your story. The pitch is what gets it read. You get both.
The angle
We find the part of your news a journalist's readers will care about. It's rarely the part you'd lead with.
The release
Headline, the news in the first paragraph, facts, quotes that sound like a person, and notes to editors.
Quotes written with you
Drafted from a short call, then approved by you.
A targeted media list
The journalists who cover your subject, not everyone with a press email.
Personal pitches
A short note to each journalist, with the release underneath.
Coverage report
Where it landed, with links and mentions noted.
Press release distribution in the UK
Personal pitches beat mass blasts
We distribute your release by sending it personally to UK journalists who cover your subject, with a short pitch written for each one. A release that lands in the right inbox with a reason to read it does far more than one blasted to thousands.
Mass distribution is also a poor way to build links: Google's spam policies treat links with optimised anchor text in widely distributed press releases as link spam. Coverage a journalist chose to write is what counts.
How we write and send a press release
Story first, then the release, then a pitch to each journalist.
- Day 1
Story call
What's new, why it matters now, and who'll care.
- Next
Draft
Release and quotes written and sent to you to check.
- Then
Media list
National, trade and local journalists chosen for this story.
- Send
Pitch and follow up
A personal pitch to each, then one polite follow-up.
- After
Report
Coverage, links and mentions, in one place.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setup
4hours
Meta Ads setup
7days
To a first PR featurethis service
20mins
Average reply time
Why choose Foundry's press release writing service
Written by a PR lead.
Robert writes and pitches every release himself.
Proven at national level.
The Times and BBC Radio 2 for clients.
Fast.
7 days to a first feature, on average. News goes stale quickly, so we move quickly.
Honest.
No one can guarantee coverage. We'll tell you if your news isn't news yet.
Press coverage for clients
7 days
to a first PR feature our average
The Times
featured July 2026
BBC Radio 2
featured August 2026
- Featured in The Times
- Featured on BBC Radio 2
Also working with
12 brands and counting
- WorkMule
- Backpedal
- BidScript
- Oxford Brookes University
- London Neurology Partnership
- 2XN
- Against All Odds UK
Press release writing FAQs
Finding the angle, writing the release and quotes, choosing the right journalists, pitching them personally and following up. Writing alone rarely gets coverage, so we do all of it.
Yes. We send releases personally to UK journalists who cover your subject, with a short pitch for each, rather than blasting a mass list.
No. Nobody honestly can. Our average is 7 days to a first feature, and we report every pitch and result.
Usually one page. The news goes in the headline and first paragraph, because that's often all a journalist reads.
Coverage can, because journalists' articles earn links and brand mentions. Mass-distributed releases full of keyword links don't, and Google treats them as link spam.
Yes. Our free press release template shows the structure. We're here when you want the angle and the pitching done for you.
A fixed price agreed in writing after a short call.
More in Digital PR
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk