We Grow · Product PR
Product launch PR agency
Coverage on launch day, not a month after.
We'll reply within the hour (working hours).
Product launch PR, planned before the launch
Journalists plan ahead, so we do too
Foundry runs product launch PR for UK brands and software companies from Melton Mowbray, Leicestershire: we find the story in your new product, brief journalists under embargo, get samples or demos to the right people and pitch on launch day, so coverage lands when you launch. Robert, our Head of PR & Content, leads every launch. Clients have been featured in The Times (BidScript) and on BBC Radio 2 (Backpedal), and our average is 7 days to a first feature. Work is a fixed price agreed after a short call.
At a glance
- What
- Launch story, press materials, embargoed briefings, samples or demos, launch-day pitching, follow-up and coverage reporting.
- For
- Consumer brands, product companies and software teams with a launch date, a new product or a big update.
- Speed
- 7 days to a first PR feature, on average. For launches, we start before the date so coverage can land on it.
- Price
- Fixed price in writing after a short call.
- Includes
- Story session, launch press release, product facts sheet, media list, embargoed pitches, sample or demo handling, launch-day outreach, follow-up, coverage report.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- Proof
- Featured in The Times (BidScript, July 2026) and on BBC Radio 2 (Backpedal, August 2026).
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
What's in our product launch PR
A launch only gets one first day. Everything here is about being ready for it.
A story bigger than the product
Journalists don't write about features. We find the problem it fixes, the person behind it or the trend it fits, and lead with that.
Press kit
Release, product facts, images and spokesperson details in one place.
Embargoed briefings
Chosen journalists get the news early, on condition they publish on launch day.
Samples and demos
Products or logins sent to the reviewers who'll use them.
Launch-day pitching
Personal pitches out on the day, and reactive comment if the story moves.
Consumer PR agency, and B2B product launches too
Different press, same planning
- Consumer productsNational, lifestyle, local and review coverage, with samples where they help.
- Software and appsTrade and business press, with demo access and a founder story.
- Relaunches and updatesA new angle on something people already know.
- BroadcastSpokespeople prepared for radio and podcast interviews.
How we run a product launch
Start before the date, brief early, pitch on the day, follow up after.
- Before launch
Story session
The angle, the spokesperson and the launch date.
- Then
Press kit and list
Release, facts and images, and the journalists who'll care.
- Ahead of the date
Embargoed pitches
Chosen journalists briefed early, with samples or demos.
- Launch day
Go
Embargo lifts, pitches go out, and we follow up.
- After
Keep it going
Reviews, follow-on angles and a coverage report.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setup
4hours
Meta Ads setup
7days
To a first PR featurethis service
20mins
Average reply time
Why Foundry for product launch PR
Fast.
7 days to a first feature, on average. Launch dates don't move, so neither do we.
National press for clients.
The Times and BBC Radio 2, not just local listings.
PR, ads and website from one team.
Your launch page, ads and coverage go live together.
Honest.
No one can guarantee coverage. We'll tell you if the story needs work before launch.
Press coverage for clients
BBC Radio 2
featured August 2026
The Times
featured July 2026
7 days
to a first PR feature our average
- Featured in The Times
- Featured on BBC Radio 2
Also working with
12 brands and counting
- WorkMule
- Backpedal
- BidScript
- Oxford Brookes University
- London Neurology Partnership
- 2XN
- Against All Odds UK
Product launch PR FAQs
Getting press coverage for a new product when it launches: finding the story, briefing journalists early under embargo, sending samples or demos, and pitching on launch day.
As early as you can. Journalists plan ahead, and samples take time to arrive. Talk to us as soon as you have a launch date.
An agreement that a journalist gets your news early but won't publish it before a set date and time. It gives them time to write a better piece.
Yes, for consumer launches, and we run B2B and software launches too. The planning is the same; the press is different.
No. Nobody honestly can. We plan so the best chance of coverage falls on the day, and report every pitch and result.
Yes, we manage which reviewers get them and follow up after they arrive.
A fixed price agreed in writing after a short call.
More in Digital PR
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk