We Grow · PPC management
PPC management services
Every paid channel. One senior person. One report.
We'll reply within the hour (working hours).
Pay per click management across every platform
Budget goes where the customers are
Foundry's PPC management services cover the paid channels most UK businesses use, Google Ads, Microsoft Advertising, Meta and LinkedIn, run by one senior team with one view of your budget and one monthly report. We move spend to whichever channel is bringing in enquiries and sales, update you twice a month and report on the 1st. One Google Ads rebuild lifted Backpedal's conversion rate 7x in the first full month. Management is a fixed monthly price agreed after a short call, and ad spend goes directly to each platform.
At a glance
- What
- Pay per click management across Google Ads, Microsoft Advertising, Meta and LinkedIn: set-up, rebuilds, tracking and ongoing management.
- For
- Businesses running ads on more than one platform, or ready to, that want one team accountable for all of it.
- Speed
- Google Ads set-up in 3 hours on average; Meta Ads in 4 hours on average.
- Price
- Fixed price in writing after a short call. Ad spend paid directly to each platform.
- Includes
- Account audits, campaign set-up, ad copy, conversion tracking across platforms, budget planning, updates twice a month, one monthly report on the 1st.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- Proof
- Backpedal: 7x higher conversion rate in the first full month after our Google Ads rebuild, and 3x more sales the month after.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
What our PPC management includes
Each platform does a different job. We run them as one plan, not four separate accounts.
Google Ads
Search, Shopping, Performance Max and YouTube for people already looking.
Microsoft Advertising
Your best Google campaigns brought to Bing, then tuned for it.
Meta ads
Facebook and Instagram for people who aren't searching yet.
LinkedIn ads
For B2B, aimed at job titles, industries and company sizes.
One set of numbers
Tracking that counts each enquiry or sale once, not once per platform.
One rhythm
Updates twice a month and one report on the 1st, across everything.
Which PPC platform fits your business?
Most businesses start with the platform where buyers already look, then add one that creates new demand.
| Platform | Best at | Often suits |
|---|---|---|
| Google Search | People searching for what you sell right now | Almost every business |
| Google Shopping | Products with a picture and price in the results | Online shops |
| Microsoft Advertising | Extra search reach on Bing | Businesses already doing well on Google |
| Meta | Reaching people before they search | Consumer brands and local services |
| Reaching specific job titles and companies | B2B with a high-value sale |
How PPC management works with us
- Day 0
Call and access
Your goal, what a customer is worth, and access to each account.
- Next
Audit and plan
What to keep, cut and build, and how to split the budget.
- Set-up
Campaigns and tracking
About 3 hours on average for Google Ads, about 4 hours for Meta.
- Ongoing
Manage
Budget moved to what's working, updates twice a month.
- Every month
Report
One report on the 1st, leading with enquiries and sales.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setupthis service
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply time
Why choose Foundry for PPC management services
One person sees the whole budget.
No separate Google and social agencies each claiming the same sale.
Live in hours.
Google Ads in about 3 hours and Meta in about 4, on average.
We make the ads and pages too.
Copy, creative and landing pages from the same team.
Senior hands only.
Josef runs paid media. No account managers in between.
PPC results
What one Google Ads rebuild did, in the client's own data.
7x
higher conversion rate first full month after our Google Ads rebuild
3x
more sales the month after
3 hours
Google Ads set-up our average
PPC management FAQs
Setting up and running paid ads across platforms: research, campaign builds, ad copy, conversion tracking, budget decisions, regular updates and reporting.
Our Google Ads service is Google only. PPC management covers Google plus Microsoft Advertising, Meta and LinkedIn as one plan, with one budget view and one report.
No. Most businesses do best on one or two. We'll tell you where to start and where not to bother.
Yes. We audit what's there, keep what works and rebuild what doesn't. One rebuild lifted a client's conversion rate 7x.
Whenever the data says so. You get an update twice a month and a full report on the 1st.
A fixed monthly price agreed after a short call. Ad spend is paid directly to each platform, separately.
More in Google Ads & PPC
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk