We Grow · Microsoft Ads
Microsoft Ads agency
The searches your competitors forgot about.
We'll reply within the hour (working hours).
Bing ads management, run alongside Google
Same buyers, often less competition
Foundry is a Microsoft Ads agency in Melton Mowbray, Leicestershire, that runs Microsoft Advertising campaigns for UK businesses, reaching people who search on Bing and Microsoft's partner sites. We usually start from your Google Ads account, import what works, then adjust bids, keywords and audiences for Microsoft's audience, including LinkedIn profile targeting for B2B. Management is a fixed monthly price agreed after a short call, and your ad spend goes directly to Microsoft.
At a glance
- What
- Microsoft Advertising set-up, Google Ads imports, UET conversion tracking, audience targeting and ongoing management.
- For
- Businesses already getting results from Google Ads who want more of the same buyers, and B2B companies who sell to people at work.
- Price
- Fixed price in writing after a short call. Ad spend paid directly to Microsoft.
- Includes
- Account set-up or import, keyword and bid review, ad extensions, UET tag and conversion goals, LinkedIn profile targeting where it fits, updates twice a month, monthly report on the 1st.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
What we run on Microsoft Advertising
Microsoft Ads works a lot like Google Ads, with a few differences worth using.
Search ads on Bing and partners
Text ads shown on Bing and across Microsoft's search partner network.
Google Ads imports, adjusted
Your proven campaigns brought across, then checked, because a straight copy rarely fits.
LinkedIn profile targeting
Bid up for searchers by company, industry or job function, using LinkedIn data inside Microsoft Ads.
UET conversion tracking
Microsoft's tag set up so the platform bids for enquiries and sales.
Shopping campaigns
Your product feed used for Microsoft Shopping ads, for online shops.
One report with Google
Microsoft and Google side by side, so you can see what each brings in.
Should you run Microsoft Ads as well as Google?
Usually second, rarely first
If Google Ads is already bringing in enquiries or sales, Microsoft Ads is usually the cheapest next step, because the same keywords and ads can be reused. Start with Google if you have neither.
Microsoft's audience skews towards people searching on work computers, so it can suit B2B companies well. We'll look at your numbers and tell you honestly whether it's worth it.
How we set up Microsoft Ads
From your Google account to a tuned Microsoft account, step by step.
- Day 0
Call and access
Your goals and access to Google Ads and Microsoft Advertising.
- Next
Import and review
Campaigns imported from Google, then keywords, bids and budgets checked line by line.
- Then
Tracking
UET tag and conversion goals set up and tested.
- First weeks
Tune
Search terms reviewed and bids adjusted for Microsoft's audience.
- Every month
Report
Updates twice a month; report on the 1st, with Google and Microsoft together.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setup
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply timethis service
Why choose Foundry as your Microsoft Ads agency
One team for Google and Microsoft.
Search terms and wins on one platform feed straight into the other.
We check the import.
No blind copy and paste of your Google account.
Honest about the size of it.
Microsoft is usually the smaller channel, and we'll say so.
Senior people only.
Josef runs paid media himself, with updates over WhatsApp or Slack.
Microsoft Ads FAQs
It sets up and runs your campaigns on Microsoft Advertising: keywords, ads, bids, conversion tracking and audiences, then reports on the enquiries and sales they bring in.
Yes. Bing Ads was renamed Microsoft Advertising. Ads show on Bing and on Microsoft's search partner sites.
Yes. Microsoft has an import tool for Google Ads. We use it as a starting point, then check keywords, bids and extensions, because a straight copy rarely fits.
Often, if Google Ads already works for you. It's usually a smaller channel, so we'll show you the likely size before you spend.
Yes. LinkedIn profile targeting lets us adjust bids by company, industry and job function.
A fixed monthly price agreed in writing after a short call. Your ad spend is paid directly to Microsoft.
More in Google Ads & PPC
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk