Industries · Manufacturing
Marketing agency for manufacturing
Found by the engineer. Trusted by the buyer.
We'll reply within the hour (working hours).
Marketing that makes technical products easy to buy
Specs in the HTML, enquiries in the inbox
Foundry is a marketing agency for manufacturing businesses in Leicestershire, the East Midlands and the UK, helping makers of technical and physical products get found by engineers, buyers and distributors. We build fast product websites with specs, datasheets and enquiry forms, run SEO for the specific searches your buyers make, and run Google and LinkedIn ads aimed at the right job titles and sectors. Websites start from £499 + VAT and go live in 5 days on average; everything else is a fixed price after a short call.
At a glance
- What
- Product websites, SEO, AI search, Google Ads, LinkedIn ads, datasheets and trade show material.
- For
- Manufacturers, engineering firms and product brands selling to trade, distributors or direct.
- Speed
- Averages: website 5 days kick-off to live, Google Ads set-up 3 hours.
- Price
- Websites from £499 + VAT. Everything else is a fixed price in writing after a short call.
- Includes
- Product and application pages, spec tables, downloadable datasheets, enquiry and quote forms, schema, and lead tracking.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- Proof
- We work with Masterclip, a UK horse clipper and grooming brand: website, Google Ads and SEO.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
The problems manufacturers tell us about
Great products, sold by reputation, and a website that hasn't kept up.
A website that's a brochure
No specs, no datasheets and no way to ask for a quote without phoning.
Invisible for technical searches
Buyers search for the part, the material or the standard. The site doesn't mention them.
Several people in every decision
An engineer, a buyer and a finance director, each needing different information.
Long sales cycles
Months between first visit and order, with no idea which marketing started it.
Trade shows with no follow-up
Leads collected on the stand and lost in a spreadsheet.
The services that fit a manufacturing business
Most manufacturers start with the website and SEO, then add ads aimed at the sectors they want more of.
SEO for manufacturing: write for the spec sheet search
Engineers search for details, not slogans
Technical buyers search for exact things: a material grade, a tolerance, a standard, a process or a part number. The manufacturers that rank are the ones whose pages say those things in plain text, not inside a PDF or an image.
We build a page for each product family and application, put specs in real tables, keep datasheets downloadable and add product schema, so Google and AI assistants can read every detail.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to livethis service
3hours
Google Ads setup
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply time
Product marketing we run
We work with Masterclip, a UK brand that makes and sells horse clippers and grooming products. We built its website and run its Google Ads and SEO. It sells mostly to riders and grooms rather than procurement teams, so read it as proof we can market physical products online, not as industrial B2B proof.
3 years
of double-digit growth 3 years running
Also working with
12 brands and counting
- WorkMule
- Backpedal
- BidScript
- Oxford Brookes University
- London Neurology Partnership
- 2XN
- Against All Odds UK
Why manufacturers pick Foundry as their marketing agency for manufacturing
We read the spec sheet.
We learn the product properly, so the copy is accurate and the engineer trusts it.
Measured in enquiries.
Every quote request and call tracked to where it came from.
Quick to get going.
Websites in 5 days and Google Ads in 3 hours, on average.
East Midlands based.
In Melton Mowbray, close to the region's manufacturers, and happy to visit the factory.
Marketing for manufacturing FAQs
For most manufacturers: a website with proper product pages and specs, SEO for the technical searches your buyers make, and ads aimed at the sectors and job titles you want more of. Trade shows work better when the follow-up is planned.
Usually, yes. Buyers search for specific parts, materials and processes, and few manufacturers write pages for those searches. That makes them easier to rank for than broad consumer terms.
Not always. Where prices depend on volume or spec, a clear quote form and typical lead times often work better. We'll suggest what fits your market.
They can, because you can target by job title, industry and company size. They suit high-value orders where reaching the right few people matters more than cheap clicks.
Usually, yes. We connect enquiry and quote forms to the systems you already use, so leads don't get retyped or lost.
We work with Masterclip, a UK brand that makes and sells horse clippers and grooming products: we built its website and run its Google Ads and SEO. We don't have an industrial B2B case study to show yet, and we won't pretend otherwise.
Related services
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk