We Grow · Link building
UK link building agency
Earned, not bought.
We'll reply within the hour (working hours).
Digital PR links from real coverage
Links journalists chose to give you
Foundry is a UK link building agency that earns links through digital PR: real stories, data and expert comment that journalists, trade titles and local press choose to cover. We don't buy links, sell guest posts or use link networks, because Google's spam policies treat links bought to manipulate rankings as spam. Clients have been featured in The Times (BidScript) and on BBC Radio 2 (Backpedal). We're based in Melton Mowbray, Leicestershire, and the work is priced on our time, fixed in writing after a short call.
At a glance
- What
- Link building through digital PR: stories, data, expert comment, reactive PR, trade and local press, and reclaiming unlinked mentions.
- For
- Businesses with good pages that lack the links and mentions to rank, and brands that want credibility as well as SEO.
- Speed
- 7 days to a first PR feature, on average.
- Price
- Fixed price in writing after a short call. Priced on our time, not on a number of links.
- Includes
- Story finding, pitches, journalist outreach, follow-up, link and mention tracking, monthly report.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- Proof
- BidScript in The Times (July 2026). Backpedal on BBC Radio 2 (August 2026).
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
How we earn links without buying them
Journalists link to sources that give their readers something new. So we find you something new to say.
Stories
Launches, milestones, opinions and the moments journalists want.
Data
Your own figures or a small survey, turned into a story worth citing.
Reactive comment
Quick expert quotes for stories breaking today, sent while journalists still need them.
Trade press
The titles your buyers actually read, which often matter more than the nationals.
Local press
Local coverage and links for businesses that serve an area.
Unlinked mentions
Places that already mention you without a link, followed up politely.
Backlink services we don't sell
And why you shouldn't buy them
- Paid linksLinks bought to boost rankings, which Google treats as link spam.
- Link networksSites that exist only to link out.
- Mass guest postsArticles placed in bulk with keyword-stuffed links.
- Link swaps at scale"Link to me and I'll link to you" arrangements.
- Link-count packagesPromises of a set number of links a month, whatever their source.
How a link building campaign runs
- 1
Call
Your story, your buyers and the pages that need links.
- 2
Link gap
Who links to your competitors, and the kinds of coverage you're missing.
- 3
Story and pitch
Angles chosen for coverage and for search, with pitches written.
- 4
Outreach
To the right journalists and editors, with follow-up.
- Every month
Report
Coverage, links, mentions and what they did for rankings.
No one can guarantee coverage or links. We price on our time and report every pitch and result.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setup
4hours
Meta Ads setup
7days
To a first PR featurethis service
20mins
Average reply time
Why choose Foundry as your UK link building agency
PR people, not link sellers.
Robert runs digital PR, content and off-page SEO, so links come from real coverage.
Proven at national level.
The Times and BBC Radio 2 for clients, not just directories.
Links that help AI search too.
Coverage and brand mentions also help assistants trust and recommend you.
Honest pricing.
Priced on our time, not on a link count nobody can promise.
Link building results: The Times and BBC Radio 2
7 days
to a first PR feature our average
- Featured in The Times
- Featured on BBC Radio 2
Also working with
12 brands and counting
- WorkMule
- Backpedal
- BidScript
- Oxford Brookes University
- London Neurology Partnership
- 2XN
- Against All Odds UK
Link building FAQs
No. Google's spam policies treat links bought to manipulate rankings as link spam. Every link we build is earned through coverage.
We don't promise a number, because earned links can't be guaranteed. We price on our time and report every placement.
Link building is the goal: more good sites linking to you. Digital PR is how we do it: stories journalists want to cover, which earn links and mentions as a result.
Coverage and mentions help, because assistants lean on search results and on sources they trust. A brand that's written about is easier to recommend.
Many news sites mark links nofollow. The coverage still brings readers, brand searches and mentions, so we count it, and we report which links are which.
Usually not. Google says most sites never need to. If you've bought links in the past, we'll look and advise.
It's priced on our time. We give you a fixed price in writing after a short call.
More in Digital PR
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk