We Grow · Content
Content marketing agency
Answers your buyers are already searching for.
We'll reply within the hour (working hours).
Content marketing that answers real buyer questions
Written by people, checked line by line
Foundry is a content marketing agency in Melton Mowbray, Leicestershire, that plans and writes the guides, blog posts, comparison pages and service pages your buyers find when they search Google or ask an AI assistant. Robert, our Head of PR & Content, leads the work: AI speeds up research and first drafts, and a person writes, edits and checks every line. For BidScript, a content programme answering bid teams' questions was part of the work behind a 389% rise in search impressions in 6 months. Content is a fixed monthly plan agreed after a short call.
At a glance
- What
- Content plans, guides, blog posts, comparison and pricing pages, service page copy and updates to old posts.
- For
- Businesses whose buyers research before they buy, especially B2B, professional services and e-commerce.
- Price
- Fixed price in writing after a short call. Monthly, on an agreed number of pieces.
- Includes
- Question research, content plan, interviews with your team, writing, editing, on-page SEO, internal links, publishing on request, monthly report.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- Proof
- BidScript: +389% search impressions in 6 months, and 40x more Google AI answers in 3 months.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
What our content marketing covers
Every piece answers a question a real buyer asks, and points to the page that sells.
A plan built from real questions
We collect what your buyers ask Google, AI assistants, your sales team and your inbox, then turn it into a plan with one clear job per page.
Guides and how-tos
The long answers that earn rankings, links and AI citations.
Comparison and pricing pages
The pages buyers read just before they choose.
Service page copy
Clear, specific pages that say what you do, for whom, how fast and where.
Updating old posts
Refreshing and merging what you have before writing more.
Ready for AI answers
Plain facts and direct answers that assistants can quote.
SEO blog writing service
Posts that earn their place
- One search per postNo two posts chasing the same keyword.
- Answer firstThe short answer up top, then the detail.
- Your expertise, not fillerWe interview you or your team, so posts say things only you would know.
- Internal linksEach post links to the right service page and to related posts.
- Edited by a personAI helps with research and drafts. A person writes, edits and checks every claim.
SEO copywriting for service and product pages
The pages that turn a visit into an enquiry
SEO copywriting is writing a page so it ranks for the right search and persuades the person who lands on it. We write service, location and product pages with the keyword in the right places, a clear answer at the top and every key fact in plain text.
Where a page needs design or development work too, our web team handles it.
How a content programme runs
- 1
Call
Your buyers, your offer and what's been written before.
- 2
Question research
Search data, AI prompts, sales calls and competitors.
- 3
Plan
Topics in priority order, each mapped to one search and one page.
- 4
Write
Interview, draft, edit, check. Feedback in WhatsApp, Slack or email.
- Every month
Publish and report
New pieces live, old ones refreshed, report on the 1st.
Content compounds. Some pieces rank within weeks; most build over months. We'll tell you what to expect for your market.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setup
4hours
Meta Ads setup
7days
To a first PR featurethis service
20mins
Average reply time
Why choose Foundry as your content marketing agency
Written by people.
Robert leads content. AI speeds up research; a person writes and checks every line.
Content and PR in one team.
The same people pitch your best pieces to journalists, so they earn links as well as rankings.
Built for search and AI assistants.
Answer-first writing and plain facts that both can read.
No content for its own sake.
If a piece won't help a buyer choose you, we won't write it.
Content marketing results
+389%
search impressions in 6 months
40x
more Google AI answers in 3 months
Also working with
12 brands and counting
- WorkMule
- Backpedal
- BidScript
- Oxford Brookes University
- London Neurology Partnership
- 2XN
- Against All Odds UK
Content marketing FAQs
It plans and writes the content your buyers find while they research, such as guides, blog posts, comparison pages and service pages, and makes sure each piece ranks and leads to an enquiry.
Robert, our Head of PR & Content, leads it. AI helps with research and first drafts; a person writes, edits and checks every piece.
Google says it rewards helpful content however it's made, and treats mass-produced pages made to game rankings as spam. That's why every piece we publish is written, edited and checked by a person.
Less than most agencies sell. We start with the questions that matter most to buyers and fix existing pages before adding new ones.
Some pieces rank within weeks. Most build over months as they earn links and trust. We report on it every month.
Yes. We interview your team, learn how you talk about your work and write to match.
It depends on how many pieces you need and how technical they are. We agree a fixed monthly price in writing after a short call.
More in SEO
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk