We Grow · East Midlands
Google Ads agency in the East Midlands
Several areas. One account that knows the difference.
Foundry is a Google Ads agency in the East Midlands, based at PERA Business Park in Melton Mowbray, Leicestershire. For businesses that serve more than one city or county, we build the account by area, so each one gets its own budget, ads and results instead of sharing one pot.
Set-up takes about 3 hours on average for a standard account.
We'll reply within the hour (working hours).
At a glance
- What
- Multi-area account structure, set-up, rebuilds and management. Search, Shopping, Performance Max and YouTube.
- For
- East Midlands businesses with several branches, or one base serving several areas.
- Speed
- Set-up in about 3 hours on average. Larger multi-area builds take longer, and we'll say how long up front.
- Price
- Fixed management fee after a short call. Ad spend is paid directly to Google.
- Includes
- Campaigns or ad groups by area, location bid adjustments, location assets, tracking per area, updates twice a month, a report on the 1st.
- Where
- Based in Melton Mowbray, Leicestershire. In person or online.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
Running Google Ads across the East Midlands
If one campaign covers every area, the busiest one usually eats the budget and the quiet ones never get a chance.
We split the account so each area you serve can be judged on its own. Where one branch is busier or more profitable, we move budget or adjust bids for that location, rather than raising spend everywhere.
- Separate budgets for the areas that matter most
- Bid adjustments by location where results differ
- Ads that name the area and the nearest branch
- Location assets linked to each Google Business Profile
One campaign or one per area?
The right structure depends on how different your areas are. This is how we decide.
| Situation | What we usually build |
|---|---|
| One base, customers from a few nearby towns | One campaign with a radius, results checked by town |
| Several branches with their own staff and opening hours | A campaign per branch, each with its own budget and schedule |
| Same service everywhere, but one area converts better | Shared campaigns with bid adjustments for the stronger area |
| Delivery or call-outs across the whole region | Regional targeting, with areas you can't reach excluded |
Our averages. Not our best days.
Our averages
3hours
Google Ads setupthis service
20mins
Average reply time
Google Ads results
From the client's own ads data. Backpedal is a UK business, not an East Midlands one.
7x
higher conversion rate first full month after our rebuild
3x
more sales the month after
Why East Midlands businesses choose Foundry for Google Ads
Results by area.
Your report on the 1st shows enquiries for each area, so you can see which ones pay.
Fast set-up.
About 3 hours on average for a standard account.
Senior people only.
The person who structures your account runs it.
Based in the region.
We're in Melton Mowbray, Leicestershire, and meet in person when it helps.
Where we work from
Our office is in Melton Mowbray, Leicestershire, about 15 miles from Leicester. We work with businesses across the East Midlands in person or online.
PERA Business Park, Nottingham Rd, Melton Mowbray, Leicestershire LE13 0PB
01664 901025 · hello@foundryagency.co.uk
Google Ads agency East Midlands FAQs
Yes. We usually give each branch its own campaign, budget and schedule, all in one account, with results reported by branch.
Separate budgets for the areas that matter most, and bid adjustments where one area performs differently.
Yes. With location assets linked to your Google Business Profiles, ads can show the address of a nearby branch.
A standard account takes about 3 hours on average. A larger multi-area build takes longer, and we'll give you a timeline before we start.
The report on the 1st breaks enquiries and sales down by area, alongside updates twice a month.
At PERA Business Park in Melton Mowbray, Leicestershire. We work across the East Midlands and the UK.
Want every area pulling its weight? Get moving.
Tell us where you work and we'll reply within the hour (working hours).
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk