Where should I start?

With sections 1 and 2. If your facts aren't on your site, or crawlers can't get in, nothing further down the list can help much.

How often should I go through it?

Fully once, then check sections 2 and 7 every month. Crawler settings change when sites or firewalls are updated, and answers change all the time.

It isn't essential. Assistants can read your normal pages without it. It costs little to add, so we treat it as a useful extra rather than a fix.

Will ticking every box get me recommended?

Nobody can promise that. What the checklist does is remove the common reasons an assistant leaves a business out. Reviews and track record still decide close calls.

Is this the same as SEO?

It builds on SEO. Assistants read pages that rank in search, so SEO still matters. This list adds the parts that matter most for being named in an answer.

Can you go through it for us?

Yes. Our AI visibility audit covers every section, with a written plan of what to fix first. We'll reply within the hour (working hours).

Free checklist

AI visibility checklist

Make it easy for AI to name you.

This AI visibility checklist covers what ChatGPT, Claude, Gemini, Perplexity, Copilot and Google's AI Overviews need before they can name your business: clear facts on your site, open crawler access, structured data, Bing, consistent listings, reviews and tracking. Work through it from the top.

Nobody can guarantee an AI recommendation, but every box you tick removes a reason to leave you out.

40x
more Google AI answers in 3 months

1. Are your facts on your own site?

Assistants compare businesses on plain facts, so each one needs to be written down where they can read it.

One-line description.What you do, who for and where, worded the same everywhere.
One page per service.Named the way buyers search, not with internal product names.
"From" prices."Contact us for a quote" gives an assistant nothing to compare.
Location and areas served.Your full address, and the towns or regions you cover.
Turnaround and proof.How long the work takes, and results with a timeframe on them.
Answer-first headings.A one or two sentence answer straight after each heading, readable without JavaScript.

2. Can AI crawlers get in?

If robots.txt or your firewall turns an assistant's crawler away, it can't use your pages in its answers.

Search engines.Allow Googlebot and Bingbot. Google's AI Overviews use normal Googlebot.
AI search crawlers.Allow OAI-SearchBot (ChatGPT search), Claude-SearchBot and PerplexityBot.
Training crawlers.GPTBot, ClaudeBot and Google-Extended are about model training. Blocking them is your call and is separate from search.
Bot protection.Check your firewall, CDN and CAPTCHA settings aren't blocking the crawlers you've allowed.
Sitemap and llms.txt.A live XML sitemap, listed in robots.txt. An llms.txt file is optional and cheap to add.

3. Does your schema match the page?

Structured data tells search engines and assistants what each page is about. It should repeat what the page says, never add to it.

Organization or LocalBusiness.Name, address, phone, opening hours and the areas you serve.
Service.On each service page, with a description that matches the copy.
FAQPage.Only for FAQs that are visible on the page.
BreadcrumbList.So the structure of the site is clear.
Test it.Run each page type through Google's Rich Results Test.

4. Are you set up in Bing?

ChatGPT search and Copilot lean on Bing, so a business that only looks after Google can be missing from what they read.

Bing Webmaster Tools.Verify the site and submit your sitemap.
IndexNow.Tells Bing about new and changed pages as soon as you publish them.
Bing Places.Claim the listing and fill in every field.

5. Do your listings agree?

Assistants check what other sites say about you. If your details differ from one listing to the next, you're harder to trust.

Google Business Profile.Complete, with services, photos and the right category.
Directories.Clutch and the directories in your own sector.
LinkedIn.A company page with the same one-line description.
Same details everywhere.Name, address and phone number written exactly the same way on every listing.
Comparison lists.Get onto the "best in" lists for your service and area that assistants already read.

6. Are customers saying good things in public?

Reviews and track record decide close calls, so a steady flow of genuine reviews matters.

Ask every happy customer.Straight after the job, with a direct link.
More than one place.Google, plus at least one directory in your sector.
Reply to every review.Good or bad. It shows the business is active.

7. Are you tracking AI visibility?

Answers change between people and from day to day, so one test tells you little. Track the same questions every month.

A fixed set of buyer questions.The questions your customers ask, written the way they ask them.
Five assistants.ChatGPT, Claude, Gemini, Perplexity and Copilot, in a fresh chat each time.
A log.Who gets named, which sources are cited, and which competitors appear.
Analytics.Visits from chatgpt.com, perplexity.ai and other assistants as their own channel.

Copy the AI visibility checklist

The full checklist in plain text, with tick boxes. Paste it into a doc or a task list and work through it.

ai-visibility-checklist.txt

AI VISIBILITY CHECKLIST

ON-SITE FACTS
[ ] One-line description of the business, worded the same everywhere
[ ] One page per service, named the way buyers search
[ ] "From" prices where you can give them
[ ] Address and the areas you serve, in plain text
[ ] How long the work takes
[ ] Proof with a timeframe: results, press, reviews
[ ] How to start: phone, booking link or form
[ ] A one or two sentence answer straight after each heading
[ ] Key facts readable with JavaScript turned off

CRAWLER ACCESS
[ ] robots.txt allows Googlebot and Bingbot
[ ] robots.txt allows OAI-SearchBot, Claude-SearchBot and PerplexityBot
[ ] A deliberate decision on training crawlers (GPTBot, ClaudeBot, Google-Extended)
[ ] Firewall, bot protection and CAPTCHA not blocking AI search crawlers
[ ] XML sitemap live and listed in robots.txt
[ ] Optional: llms.txt at the root of the site

STRUCTURED DATA
[ ] Organization or LocalBusiness schema with name, address and phone
[ ] Service schema on each service page
[ ] FAQPage schema that matches the FAQs on the page
[ ] BreadcrumbList schema
[ ] Schema tested in Google's Rich Results Test

BING
[ ] Site verified in Bing Webmaster Tools
[ ] Sitemap submitted to Bing
[ ] IndexNow turned on
[ ] Bing Places listing claimed and complete

LISTINGS
[ ] Google Business Profile complete, with services and photos
[ ] Clutch and the directories in your sector
[ ] LinkedIn company page
[ ] Same name, address and phone number on every listing
[ ] On the "best in" comparison lists for your service and area

REVIEWS
[ ] Ask every happy customer for a review
[ ] Reviews on Google and at least one sector directory
[ ] Reply to every review, good or bad

TRACKING
[ ] A fixed set of buyer questions to ask the assistants
[ ] Run them monthly in ChatGPT, Claude, Gemini, Perplexity and Copilot
[ ] Log who gets named and which sources are cited
[ ] AI referrals (chatgpt.com, perplexity.ai and others) as their own channel in analytics

How does Foundry run this checklist?

We start with your buyers' questions. We ask them in ChatGPT, Claude, Gemini, Perplexity and Copilot, and record who gets named, why, and which sources were cited.

Then we work down this list: the facts on your site, crawler access, schema, Bing, listings, reviews and digital PR. Every month we ask the same questions again and report what changed. For BidScript, that work meant 40x more Google AI answers in 3 months.