Website built in 5 days: how it works

It includes the whole job, not just the code. The clock starts on the kick-off call and stops when the site is live on your domain.

In between we write the copy, design the pages, build the site, set up the SEO basics, connect tracking and forms, and test every page on real phones. At launch we handle redirects from your old site and set up Google Search Console and Bing Webmaster Tools.

The site is designed around what you sell and hand-built in clean, modern code. It isn't a theme with your logo dropped in.

Because most of the time on a typical website project is spent waiting, not working. Take the waiting out and the work itself fits into days.

• The plan comes first. After a short call you get a written plan and a fixed price, so nobody spends the build arguing about scope.
• No hand-offs. The senior people on the kick-off call write, design and build your site. Nothing gets lost between a strategist, a designer and a developer.
• No account managers. You talk to the people doing the work, so a question gets an answer, not a round trip.
• Quick feedback. You see a live preview link and reply in WhatsApp or Slack, not through tickets.
• AI for the repetitive parts. We use AI tools across research, writing, design and code, and a person checks every word and every line.
• Clean code. A hand-built site doesn't fight you the way a heavy theme or page builder can.

A custom business website that explains what you sell and gets people to call, book or buy fits comfortably. That covers most service businesses, professional firms and local companies.

Some jobs need more time, and we'll tell you before we start. A shop with a large catalogue has products, payments, delivery rules and order emails to set up and check. Linking to a CRM, booking system or stock software adds work at both ends. A large site with years of content needs mapping and redirects. And a web app, something people log into and use, is a different kind of project altogether.

None of that is a reason to drift into months. It just means your written plan has a longer timeline in it.

Most of what decides the timeline is in your hands. Do these six things before kick-off and the average holds.

1. 1Name one person who can sign things off without waiting for a meeting.
2. 2Put your logo, brand colours and any photos you want to use in one shared folder.
3. 3Write down, in a few lines, what you sell, who buys it and why they pick you. We'll turn it into copy.
4. 4List the one or two things you want visitors to do: call, book, buy or send an enquiry.
5. 5Get your domain login, or the name of whoever manages it, so launch day isn't held up.
6. 6Block out short slots in your diary for feedback, and reply within a day.

We tell you straight away, and why. Because the timeline is written down at the start, a slip is easy to spot and talk about.

When builds do run over, it's usually waiting for something: copy nobody has signed off, photos still to find, or feedback from several people a few days apart. Either way, you'll hear about it from us first, not find out on launch day.

No. Speed comes from how the work is organised, not from skipping steps. The same checks happen on a 5-day build as on a slow one: forms, tracking, speed, schema and every page on a real phone.

What a fast build changes is how long your old site keeps underperforming while you wait. We built Masterclip's website, and Masterclip has had 3 years of double-digit growth since.

It's a good fit if you know what you sell, can make decisions quickly and want a site that brings in enquiries soon. It's a poor fit if your sign-off needs a board meeting each time, or the project is really a piece of software.

If you're not sure which side you're on, a short call will tell you. If it isn't a fit, we'll say so.