Industries · Clinics
Marketing agency for clinics
Fuller diaries. Ads that stay inside the rules.
We'll reply within the hour (working hours).
Marketing that fills appointments, carefully
More bookings, with the claims checked
Foundry is a marketing agency for clinics, working with private physiotherapy, dental, aesthetics, osteopathy, chiropractic, hearing, eye care and private medical practices that want more of the right patients. We build fast websites with online booking, sort your Google Business Profile and reviews, run local SEO and set up Google Ads, writing everything with the UK's healthcare advertising rules in mind. Websites start from £499 + VAT and go live in 5 days on average; Google Ads take about 3 hours to set up on average.
At a glance
- What
- Clinic websites, online booking, local SEO, Google Business Profile, reviews, Google Ads, Meta ads and AI search.
- For
- Private clinics and practices: physio, dental, aesthetics, osteopathy, chiropractic, hearing, eye care and private medical.
- Speed
- Averages: website 5 days kick-off to live, Google Ads set-up 3 hours, Meta Ads set-up 4 hours.
- Price
- Websites from £499 + VAT. Everything else is a fixed price in writing after a short call.
- Includes
- Treatment and condition pages, practitioner profiles, booking, click-to-call, review requests, and booking and call tracking.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
The problems clinics tell us about
Good clinicians, busy diaries some weeks and empty slots the next.
Empty slots
Quiet days that marketing could fill, and no-shows that cost money.
Booking is hard
Patients have to ring during opening hours, and many won't.
Not on the map
A Google Business Profile with few reviews, old photos or the wrong hours.
Worried about the rules
Unsure what you're allowed to say in an ad, so you say nothing.
Reliant on referrals
A few referrers send most patients, and that's a risk.
The services that fit a clinic
Most clinics start with the website, booking and Business Profile, then add ads for the treatments they want to grow.
Healthcare advertising rules, built in
Say what you can prove
Health claims in UK ads have to be backed by evidence under the CAP Code, and prescription-only medicines can't be advertised to the public. Google and Meta add their own healthcare policies on top, including limits on targeting people by health condition.
We write ads and pages with those rules in mind, avoid before-and-after promises and flag anything that needs your clinical or regulatory sign-off. You stay responsible for the clinical claims, and we make sure the marketing doesn't overreach them.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setupthis service
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply time
Why clinics pick Foundry as their marketing agency for clinics
Careful with claims.
We'd rather run a plain ad that stays live than a bold one that gets pulled.
Measured in bookings.
Every booking, call and form tracked to where it came from.
Quick to get going.
Websites in 5 days and Google Ads in 3 hours, on average.
WhatsApp, not tickets.
Send a new treatment or practitioner and we'll add it to the site.
Marketing for clinics FAQs
For most clinics: a fast website with online booking, a well-kept Google Business Profile with reviews, and local SEO for your treatments and town. Add Google Ads for the treatments you want to grow.
Yes. Health claims in UK ads need evidence under the CAP Code, enforced by the ASA, and prescription-only medicines can't be advertised to the public. Google and Meta have their own healthcare policies too. Your professional body may also have guidance.
Genuine reviews, yes, but they don't count as evidence for a health claim, and you can't offer rewards for Google reviews. We set up a simple way to ask every patient for an honest review.
Not directly. Google and Meta don't allow ads targeted on health conditions. We target by location, by what people search for and by interest in your treatments instead.
Yes. We can connect the booking tool you already use, or build a custom booking system with deposits and reminders.
Websites start from £499 + VAT and go live in 5 days on average. You get a fixed price after a short call.
We keep it to a minimum. Booking and enquiry forms are set up to collect only what you need, and health details are best kept in your clinical system rather than the website.
Related services
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk