We Build · CRM integration
CRM integration services
Every lead in the CRM, with where it came from.
We'll reply within the hour (working hours).
CRM website integration, built by developers who do marketing
No more copying enquiries out of an inbox
Foundry provides CRM integration services for UK businesses, connecting your website forms, shop, booking system, calls and ad platforms to HubSpot or another CRM with an API, so every enquiry lands in the right place with its source attached. Paul Francis, our Lead Developer, leads every integration build, using official APIs and webhooks, with alerts if anything fails. We're based in Melton Mowbray, Leicestershire, and work with businesses across the UK. Work is a fixed price agreed after a short call.
At a glance
- What
- Connecting your website, shop, booking, calls and ad platforms to your CRM, both ways where it helps.
- For
- Businesses copying leads by hand, losing track of where enquiries came from, or whose ad platforms can't see which leads became customers.
- Price
- Fixed price in writing after a short call.
- Includes
- Data map, field and pipeline set-up, build, lead source tracking, consent fields, error alerts, testing with real data, written documentation.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- Who builds it
- Paul Francis, Lead Developer.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
What we connect to your CRM
Anything that creates a lead or a customer should reach your CRM without anyone retyping it.
Website forms, with the source
Every form sent straight to the CRM with the page, campaign and click ID it came from, so you know which ads and pages bring in customers.
Shop orders
Customers and orders from your shop added or updated automatically.
Bookings
Appointments and payments created as deals or contacts.
Calls
Tracked calls logged against the right contact.
Back to the ad platforms
Won and lost deals sent back to Google Ads, so it bids for customers, not form fills.
HubSpot integration
The CRM we're asked about most
- Custom website forms into HubSpotYour own forms, keeping your design and speed, sending contacts and lead source to HubSpot.
- Deals from your shop or booking systemOrders and bookings creating deals in the right pipeline stage.
- Lifecycle stages kept tidyLeads moved automatically when they buy, book or go quiet.
- Offline conversions to Google AdsDeals marked as won sent back to Google Ads.
- Not on HubSpot?We connect other CRMs too, as long as they have a documented API.
How we build a CRM integration
Map it, build it, test it with real data, then write it down.
- 1
Map it
What data goes where, which fields, and what should happen when something fails.
- 2
Build it
Official APIs and webhooks, no fragile screen-scraping. Paul leads the build.
- 3
Test it
Real enquiries run through end to end, with alerts set up so failures are spotted the same day.
- 4
Document it
A plain-English write-up, so anyone can maintain it.
We add consent fields and record where each lead's details came from, so your CRM stays on the right side of UK GDPR.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setup
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply timethis service
Why choose Foundry for CRM integration services
Developers who understand marketing.
We know why lead source matters, because we run the ads it measures.
Built to fail loudly.
Error alerts as standard, so nothing breaks quietly.
Your own forms, kept fast.
No heavy embedded scripts slowing your website down.
Senior people only.
Paul Francis leads every integration build.
CRM integration FAQs
Connecting the tools that create leads and customers, like your website, shop, booking system and ad platforms, to your CRM, so data arrives automatically and accurately.
Yes. We can send your own website forms to HubSpot with the lead source attached, and connect shops, bookings and Google Ads too.
Yes, as long as the CRM has a documented API. We'll check yours on the call.
Yes. We pass the campaign and click ID into the CRM with each lead, and can send won deals back to Google Ads.
Zapier is fine for simple, low-volume jobs. Custom integrations make sense when volume, reliability or complex data matter. We'll tell you which fits.
Paul Francis, our Lead Developer, leads every integration build.
A fixed price agreed in writing after a short call, once we know which systems and data are involved.
More in API integrations
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk