We Build · AI chatbots
AI chatbot development
Answers at 2am. A person for anything that matters.
We'll reply within the hour (working hours).
AI chatbot development that sticks to what's true
Your content, your rules, your people in charge
Foundry offers AI chatbot development for UK businesses: an assistant on your website that answers visitors' questions from your own approved content, collects enquiries and books calls, and hands anything it shouldn't answer to a person. A person stays in charge of anything that commits you, such as a quote, a refund or a follow-up email. We're based in Melton Mowbray, Leicestershire, and every chatbot is a fixed price in writing after a short call.
At a glance
- What
- A custom AI chatbot for your website: answers from your content, enquiry capture, booking, hand-off to your team, reporting.
- For
- Businesses that get the same questions every day, out-of-hours enquiries, or more chats than the team can answer.
- Price
- Fixed price in writing after a short call. Often added to a website rebuild.
- Includes
- Content set-up, answer rules, design to match your site, hand-off to email, WhatsApp or your CRM, testing, privacy wording and monthly review.
- Where
- Based in Melton Mowbray, Leicestershire. Clients across Leicestershire, Nottingham, the East Midlands and the UK, in person or remotely.
- How to start
- Book a call. We'll reply within the hour (working hours).
Ready when you are.
We'll reply within the hour (working hours).
Chatbot or MCP connector: which do you need?
A chatbot lives on your website and talks to your visitors. An MCP connector lets other assistants, such as ChatGPT and Claude, take actions with your business when their users ask, like getting a quote or booking a slot.
Many businesses want both: a chatbot for people already on your site, and a connector for people who'd rather ask their own assistant.
What a website AI assistant from Foundry does
Useful, honest and clearly labelled as an AI assistant.
Answers from your content
Services, prices you publish, opening hours, policies and FAQs. If it isn't in your content, it says so.
Captures enquiries
Name, need and contact details, sent straight to your inbox or CRM.
Books calls
Connected to your calendar or booking tool, so visitors can pick a slot.
Hands off to a person
Complaints, quotes and anything sensitive go to your team, with the chat attached.
Privacy built in
Clear wording on what's collected, and only what you need.
Shows what people ask
A monthly review of the questions, so you can fix gaps on the site too.
How we build your chatbot
- Day 1
Call
The questions you get, what the bot may answer and what must go to a person.
- Next
Content and rules
We gather your approved content and write the answer rules and hand-off points.
- Then
Build and test
We try to break it: awkward questions, off-topic ones, and things it must refuse.
- Launch
Live on your site
Labelled as an AI assistant, with privacy wording and hand-offs checked.
- Monthly
Review
We read the chats, fix weak answers and add missing content.
Our averages. Not our best days.
Our averages
5days
Website, kick-off to live
3hours
Google Ads setup
4hours
Meta Ads setup
7days
To a first PR feature
20mins
Average reply timethis service
Why choose Foundry for AI chatbot development
People stay in charge.
The bot answers from approved content. Anything that commits you goes to a person first.
Developers and marketers.
We know what your customers ask, because we write your site and run your ads.
Part of a bigger picture.
The same team does AI SEO to get you recommended and MCP connectors so assistants can book you.
Checked by a person.
We use AI across our work, and every answer rule is written and tested by a person.
AI chatbot FAQs
AI models can give confident wrong answers, so we limit the bot to your approved content, tell it to say when it doesn't know, and test it before launch. Anything it can't answer goes to a person.
It can collect what's needed for a quote and book a call. Anything that commits you, such as a price, a refund or an order, is checked by a person before it reaches the customer.
We collect only what you need, label the bot clearly as AI and add privacy wording that covers the chat. Your privacy notice will need a line on it, and we'll draft one for you to check.
We build on business APIs, where providers such as OpenAI and Anthropic say they don't train on your data by default. We'll show you the terms for the one we use.
We choose a model from a major provider, such as OpenAI or Anthropic, based on the job, and tell you which before we build.
A chatbot talks to visitors on your website. An MCP connector lets assistants like ChatGPT and Claude book or quote with you on their users' behalf.
It depends on how much content it covers and what it connects to. We give you a fixed price in writing after a short call.
More in AI agents & MCP connectors
Ready when you are. Probably before.
Tell us what you need. We'll reply within the hour (working hours), and most websites go live about 5 days after kick-off.
We'll reply within the hour (working hours).
Or email hello@foundryagency.co.uk